Guotai Panda Ambalaža za flašu žestokog pića by Venus Team is a highly esteemed winner of the very prestigious 2022 Бронзана награда A' Design Award in Дизајн паковања Competition Category.
БронзанаПаковање· 2022
Guotai Panda Ambalaža za flašu žestokog pića
by Venus Team
Client: Shenzhen Baixinglong Creative Packaging Co., Ltd
Бронзана награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #136672The Design
About Guotai Panda Ambalaža za flašu žestokog pića
Guotai Panda je keramička flaša dizajnirana za kineski bajdžiu. Flaša koristi apstraktne bioničke forme kako bi predstavila pandu. Žleb na telu flaše formira apstraktnu ruku pande i spaja bionički oblik sa ergonomijom. Žleb je neklizajući i olakšava držanje flaše. Flaša se drži za žleb dok se metalni zatvarač otvara drugom rukom. Telo flaše je uobličeno i dinamično. Crna, bela i zlatna boja izražavaju istočnjačku filozofiju. Zapremina je 500 mililitara.
The Recognition
About the Бронзана награда A' Design Award
Guotai Panda Ambalaža za flašu žestokog pića је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Guotai Panda Ambalaža za flašu žestokog pića буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Guotai Panda Ambalaža za flašu žestokog pića сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a panda-themed bottle designed for Guotai Winery in Guizhou, China. Use abstract bionic forms to represent pandas. The bionic shape and ergonomics are combined to form an abstract panda arm in the groove of the bottle body, which is non-slip and more convenient to use. The shape of the bottle body is full of streamline and dynamic, and the black and white gold color matching shows the oriental philosophy.
- Dimensions & Packaging
- 53%vol Alcohol Content, 500 ml Capacity, Chinese Baijiu packaging
- Tags
- Panda, Bionic,Bionic packaging, Chinese Baijiu packaging, Bionic Chinese Baijiu packaging, Chinoiserie, Simple style
- Production Technology
- ceramic wine bottle, metal bottle cap
- Design Challenge
- How to create a unique bottle shape to express panda, this is a problem. It is also necessary to meet the customer's cost requirements.
- Research
- Pandas are the animals loved by people all over the world. Through in-depth understanding of pandas, I found that pandas are totem symbols of mysterious oriental culture in people's hearts. Expressing this symbol in an abstract way, combined with ergonomic shape, can increase the interaction between consumers and Chinese panda culture and drive consumers' emotional resonance.
- Inspiration
- The customer put forward a demand for the packaging design of the panda-themed wine. After receiving the demand, I want to find the relationship between people and natural animals through this design, not just a package. I observed pandas on China's IPanda online channel and did a lot of research on pandas. After getting to know the panda in depth, I felt that Chinese philosophy should be used to interpret its image.
- Project Duration
- The project started in China in January 2022 and completed in China in January 2022.
- Operation Flow
- Hold the bottle in the groove and turn the cap with your other hand to open it. In the groove is an abstract panda arm, which in the hand creates the feeling of interacting with the panda.
- Team Members
- Venus Team
- Image Credits
- Image #1: Packaging Designer Jiahuizi Xu, SHENZHEN BAIXINGLONG CREATIVE PACKAGING, 2022.
Image #2: Packaging Designer Jiahuizi Xu, SHENZHEN BAIXINGLONG CREATIVE PACKAGING, 2022.
Image #3: Packaging Designer Jiahuizi Xu, SHENZHEN BAIXINGLONG CREATIVE PACKAGING, 2022.
Image #4: Packaging Designer Jiahuizi Xu, SHENZHEN BAIXINGLONG CREATIVE PACKAGING, 2022.
Image #5: Packaging Designer Jiahuizi Xu, SHENZHEN BAIXINGLONG CREATIVE PACKAGING, 2022.
Video Credits: Packaging Designer Jiahuizi Xu, SHENZHEN BAIXINGLONG CREATIVE PACKAGING, 2022.
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