Coway Centar za korisničko iskustvo by IQI Concept is a highly esteemed winner of the very prestigious 2022 Бронзана награда A' Design Award in Дизајн ентеријера и изложбених простора Competition Category.
БронзанаЕнтеријер· 2022
Coway Centar za korisničko iskustvo
by IQI Concept
Client: IQI Concept
Бронзана награда A' Design Award Winner in Ентеријер Category
Verified Award Winner
Verify Award Status for #136737The Design
About Coway Centar za korisničko iskustvo
Coway Experience Centre je centar za korisničko iskustvo u Kuala Lumpuru, Maleziji. Prostor površine 2210 kvadratnih stopa predstavlja proizvode i usluge za čistu vodu i vazduh, kvalitetan san i higijenu kupatila. Centar je podeljen na pet zona: Nasleđe brenda, Nega vode, Nega vazduha, Nega za dom i Korisnička podrška. Ekrani osetljivi na dodir, fleksibilni elektronski uređaji i televizijski paneli omogućavaju jednostavno ažuriranje prikazanog sadržaja. Bela, plava i crna boja, kao i zakrivljene linije u drvenim i belim završnim obradama, podsećaju na vodu i vazduh. Stanica za filtraciju vode predstavlja centralnu tačku sekcije Nega vode.
The Recognition
About the Бронзана награда A' Design Award
Coway Centar za korisničko iskustvo је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Coway Centar za korisničko iskustvo буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Coway Centar za korisničko iskustvo сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Coway Experience Centre located in Kuala Lumpur Malaysia is the world's first interactive digital showroom, taking consumers on an experiential journey towards changing their lives with innovative products and services for clean water and air, quality sleep, and washroom hygiene. One of the highlights is the water filtration station at the Water Care Section. Using white and wooden curved designs, to introduce the notion of "Tree," as water is the "Tree of Life," the source of all life.
- Dimensions & Packaging
- 2210 sqft
- Tags
- experience centre, curves, nature, clean, commercial space, digital
- Production Technology
- The centre uses touch screen projectors showcasing product/company details. Uses flexible installation methods to enable the client to make changes to display contents easily. Flexible electronic devices and TV panels to enable easy and accessible updates of digital content. Lightweight materials to maximise usage of space to allow more wall and floor space for display of physical and digital content.
- Design Challenge
- The main challenge was to fit 5 different zones into the given space of 2210 sqft. We wanted the centre to appeal to different age groups where there is a fine balance of sophistication appeal and functionality. Hence, each zone was designed to have elements where visitors can engage in interactive activities other than just visual information.
- Research
- The type of research: As it is a customer experience centre, our primary focus was on incorporating designs and elements that would involve all 3 of the human senses - eyesight, hearing and touch that can help to elevate the client experience during their visit into the centre.
We incorporated curved and flowing designs from the main elements of nature – air and water to reflect the 2 main themes of the customer experience centre - Inspiration
- The main concept of the centre revolves around purity, natural and futuristic elements in order to unite and further emphasise Coway's philosophy of living pure together. To correspond to the idea of clean water and air, the colour scheme is mainly white, blue and black. Together with the curved line designs that represents fluidity. Besides, the centre emphasises not only visibility but also other senses to provide visitors with a comprehensive digital experience.
- Project Duration
- Located in Kuala Lumpur, Malaysia. The project started in October 2020 and complete in April 2021.
- Operation Flow
- Upon entering the center, you’ll be greeted by a lot of white, bright ambiance, curves, lines and wooden designs. The overall design element conforms to the brand image, clean and sleek. The reception and waiting area features curves and wooden paneling design acting as a strong focal point once you enter. The CEC is divided into 5 areas, including Brand Heritage, Water Care, Air Care, Living Care and the Service Care section. Each section comes with a hybrid of physical and interactive digital features in the center allow customers to understand first-hand on Coway’s products and services.
- Team Members
- Yie Yee Wong
Alice Dinh
Wei Ling Yee - Image Credits
- Photographer: David Yeow
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