Lowen Ambalaža za pivo by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2022 Сребрна награда A' Design Award in Дизајн паковања Competition Category.
СребрнаПаковање· 2022
Lowen Ambalaža za pivo
by China Resources Snow Breweries Ltd.
Client: China Resources Snow Breweries
Сребрна награда A' Design Award Winner in Паковање Category
- 27,400
Verified Award Winner
Verify Award Status for #136751The Design
About Lowen Ambalaža za pivo
Lowen je dizajn ambalaže za seriju piva. Dizajn kombinuje crtež perom, mecotintu i ulično tetovažno ilustrovanje. Geometrijski oblici i živopisne boje označavaju različite ukuse, uključujući malinu, trešnju i Weissbier, tako da se svaka varijanta može brzo i direktno prepoznati. Ilustracije suprotstavljaju divlje i nežne prizore kako bi stvorile snažan vizuelni efekat i društveni karakter. Limenke su izrađene od aluminijuma, a boce od stakla. Detaljan proces štampe održava svaku sliku jasnom i preciznom.
The Recognition
About the Сребрна награда A' Design Award
Lowen Ambalaža za pivo је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Lowen Ambalaža za pivo буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Lowen Ambalaža za pivo је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Based on the imagination of form and romance, the package design of Lowen series features its unique sense of fashion and evocative expressiveness. It integrates pen drawing, mezzotint art and street tattoo. Different geometrical sharps go with multiple bright colors on the bottle standing for different flavors, including raspberry, cherry and Weissbier. The packing has clear transmission of socializing and flavors, which can help build close connections with target consumers.
- Dimensions & Packaging
- 70 mm x70 mm x17 mm
- Production Technology
- The can is made of aluminum and the bottle is made of glass.
- Design Challenge
- As an innovative beer series, the hardest part of the package design is to vividly present the excellent quality to consumers and add the mystery and social attribute to the product in a ground breaking way. In a bid to show the packaging features, the package design follows modern graphic aesthetics, and the fonts are optimized, thereby making the product more conspicuous.
- Inspiration
- The combination of the beauty of the beast is the core of visual pictures. The comparison between the wildness and the gentleness provides a startling visual contrast to customers and constructs social tags for them. The integration of various shapes and different bright hues demonstrates the flavor of sub products, enabling consumers to recognize the products in a novel and direct way and allowing young consumers to quickly access their favorite flavors.
- Project Duration
- The project started in 2020 and finished in March, 2022.
- Operation Flow
- The illustration on the package is so attractive that it can quickly draw target the attention of consumers. Thanks to the detailed and delicate printing process, the image printed on the package is clear and exquisite.
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