Baidu Tematska mapa aplikacija by Ying Li, Yongzhi Ji, Meng Xu and Yang Zhang

Baidu Tematska mapa aplikacija by Ying Li, Yongzhi Ji, Meng Xu and Yang Zhang is a highly esteemed winner of the very prestigious 2022 Бронзана награда A' Design Award in Дизајн интерфејса, интеракције и корисничког искуства Competition Category.

БронзанаИнтерфејс· 2022

Baidu Tematska mapa aplikacija

by Ying Li, Yongzhi Ji, Meng Xu and Yang Zhang

Client: Baidu Online Network Technology (Beijing) Co., Ltd

Бронзана награда A' Design Award Winner in Интерфејс Category

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Verified Award Winner

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The Design

About Baidu Tematska mapa aplikacija

Baidu tematska mapa je mobilna aplikacija za mape namenjena Android i iOS pametnim telefonima. Aplikacija prikazuje informacije o mapi prilagođene različitim grupama korisnika, na osnovu vremena, prostora i korisničkih profila. Ljudski, geografski i društveni faktori su kombinovani i prikazani zajedno, tako da se obližnje usluge i aktuelni događaji mogu brzo pronaći. Grafičke informacije na mapi su integrisane sa tekstom na ekranu radi lakšeg čitanja. Veštačka inteligencija i velika količina podataka (big data) koriste se za prilagođavanje prikaza svakoj grupi korisnika. Cilj je da se smanji napor pri pretrazi i podrži svakodnevno učenje, putovanje i istraživanje.

The Recognition

About the Бронзана награда A' Design Award

Baidu Tematska mapa aplikacija је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Baidu Tematska mapa aplikacija буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Baidu Tematska mapa aplikacija сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Being the bridge between people and environment, the map helps the people understand the environment better and provides various services depending on AI technologies. We created thematic maps based on its understanding of dynamic environment, hot social issues and user classification, provides one-stop life services to different groups, and endows users with the exclusive ability of living, traveling and exploration
Dimensions & Packaging: The application is designed for all Android and iOS smart phone sizes.
Tags: Phone, Map app, GIS, AI, UX, UI
Production Technology: Application is available on the market for both iOS and Android users, based on AI & big data capabilities to draw effects that are more suitable for different segments of population
Design Challenge: In the increasingly complex living environment, users shoulder more cognitive burden and decision-making cost. The major challenge facing us is how to select the information from the massive environment data that users are really interested in. Therefore, we have developed the personas of users based on big data, and it realized the ability of personalize and intelligently display information services to users.
Research: We have collected user demands for the map and searched the exploration direction through questionnaire, user interview and desk study. By means of the questionnaire for and telephone interview with university users, we have studied and determined these users’ demands, concerns and expectations for the map, and found that these users are demanding for more details in local environment.
Inspiration: Map information has many complex attributes user groups have various requirements on map based on diverse scenarios, resulting in high target search costs. With highly target-oriented thematic maps, combined with the characteristics and habits of specific user groups and designed according to the understanding of the environment, current affairs and user stratification, we can provide users with more convenient travel services.
Project Duration: The project was launched 2021 and the released version was available in September 2021. The software is updated online. The development team are in Beijing.
Operation Flow: The thematic map features the light and beautiful visual display, and flexibly integrates the graphical information of the map with text information on the screen. College users can understand the environmental characteristics of a location easily through the image, rapidly acquire information on services and hot events nearby based on interactive operations, and communicate with each other on hot events. This map brings them efficiency, pleasure and convenience in study and life
Team Members: YingLi,Yongzhi Ji,Meng Xu,Yang Zhang,Changlong Liu,Linlin Pan
Image Credits: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd.2020