The Emerald Isle Ретко Паковање Ирског Вискија by Tiago Russo is a highly esteemed winner of the very prestigious 2022 Платинаста награда A' Design Award in Дизајн паковања Competition Category.
ПлатинастаПаковање· 2022
The Emerald Isle Ретко Паковање Ирског Вискија
by Tiago Russo
Client: The Craft Irish Whiskey Co.
Платинаста награда A' Design Award Winner in Паковање Category
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- Verified Award Winner
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The Design
About The Emerald Isle Ретко Паковање Ирског Вискија
Безвременска уметничка изјава и оно што је данас најлуксузнији и најређи ирски виски икада створен. Рекордно колекционарски сет који спаја импресиван, сензорни дизајн и умеће израде са умећем префињеног накита и детаља. Замишљена као ултимативна изјава о вискију, са само 7 сетова, потпуно прилагођена колекција Емералд Исле одаје почаст култним и митолошким ирским локацијама кроз рафинирани дизајн боца, кутија и дисплеја који ово чине незаборавним искуством, и заиста, комадом. историје вискија и накита.
The Recognition
About the Платинаста награда A' Design Award
The Emerald Isle Ретко Паковање Ирског Вискија је добитник Платинасте награде A' Design Award, изузетно престижног признања које се додељује заиста изузетним, елегантним и величанственим дизајнима. Добитници Платинасте награде чуда су стварања, сведоци граница интелектуалне креативности, и показују ненадмашан професионализам и геније својих дизајнера. Очекује се да ови дизајни буду најпознатији радови који дефинишу естетику једне епохе, доприносе добробити друштва и померају границе уметности, науке, дизајна и технологије. The Emerald Isle Ретко Паковање Ирског Вискија показује трансцендентан ниво изврсности и без сумње чини свет бољим местом својим корисним и вредним особинама. The Emerald Isle Ретко Паковање Ирског Вискија је рад награђен Платинастом наградом A' Design Award који буди жеље, инспирише, узбуђује, одушевљава и изазива велику радост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Emerald Isle Collection is a timeless art statement that merges the rarest Irish whiskey in the world with the iconic heritage of jewellery creations from Faberge.
Seven iconic places in Ireland were chosen as the inspiration for the bespoke details that are subtly crafted into the collection's packaging. With a twist of Irish tradition, The Emerald Isle Collection is a uniquely time-defying celebration of the luxury, colour and boldness of the rarest Irish whiskey ever created. - Dimensions & Packaging
- Display Case: 500W x 400D x 450H
The Emerald Isle Box: 420W x 310D x 350H
The Emerald Isle Set is composed by two boxes: whereas the main box, in walnut and golden details sets the mood and the interaction with the exclusive products inside, each set is accompanied by a transit/display case, with a clear display and a solid walnut base, powered by batteries with LED channels providing self-illumination to the products in a museum-like display. - Tags
- Whiskey, Whisky, Luxury, Packaging, Box, Bottle, Design, Collection, Art, Product
- Production Technology
- Design, technology and craftmanship meet the highest of standards in order to bring together The Emerald Isle collection. Each box features a unique geometric illustration, etched into the polished walnut in solid brass string.
At the centre is an egg-shaped opening, decorated with cabochon emeralds, which locks from the top. Behind, two latched medallions initiate the revealing of the secrets behind the doors, with the key and lighting controls that begin the immersive experience. - Design Challenge
- The main challenge in creating The Emerald Isle was to create something so unique, so luxurious, that would take the whiskey and luxury markets by storm. The materials had to be the absolute best, applied with jewellery precision, in intertwining gemstones, natural wood and gold, creating at the same time, a truly immersive and meaningful experience for any of the exquisite 7 owners of this rarest of products. The challenge of merging art, jewellery, craft and design into one creation.
- Research
- The R&D stages for the development of The Emerald Isle were based on two different approaches. 1) In creating and finishing the oldest, rarest, triple distilled, triple barrelled Irish whiskey ever created. 2) in providing for such rarity, the most exclusive and luxurious packaging, immersive experience and interaction that has ever been created. All the finest details of luxury, craftsmanship, technology and display have merged together in order to create a uniquely, timelessly designed product.
- Inspiration
- The Emerald Isle Collection represents a combination of the iconic characteristics of Faberge's heritage, and the rich narrative of the natural and mythological isle of Ireland, woven into a one-of-a-kind inimitable whiskey and luxury experience. A statement of whiskey, art and craftsmanship.
A symbol synonymous with Faberge, the iconic egg shape is used as a design accent throughout the entire collection, while the opulent coloured gemstones reflect Ireland's traditions and natural beauty. - Project Duration
- Designed between March 2020 and January 2021, and firstly launched at a private auction in February 2021 where it sold for over 2 Million USD, breaking the world record for the most expensive whiskey ever sold. Each of the 7 units has been being manufactured one by one and selling for record-breaking prices ever since, reaching above the 4 Million USD mark.
- Operation Flow
- Open the clasps in the display case and remove the lid by the upper leather handle. In order to interact with the box, open the back latch, remove the key, unlock the box from the upper lock, and open the doors. The lights will automatically turn on. Use the key in the whiskey bottle neck to open the side compartments leading to the Faberge products. Below, a push-to-open drawer reveals the tasting set and exclusive Cohiba cigars and humidor, providing the perfect experience.
- Team Members
- Tiago Russo
Katia Martins - Image Credits
- All imagery copyrights "The Craft Irish Whiskey Co."
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