Gatorade GX Patch and APP Primarna funkcija: Mobilna aplikacija by PepsiCo Design and Innovation

Gatorade GX Patch and APP Primarna funkcija: Mobilna aplikacija by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Сребрна награда A' Design Award in Дизајн мобилних технологија, апликација и софтвера Competition Category.

СребрнаМобилни· 2022

Gatorade GX Patch and APP Primarna funkcija: Mobilna aplikacija

by PepsiCo Design and Innovation

Сребрна награда A' Design Award Winner in Мобилни Category

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The Design

About Gatorade GX Patch and APP Primarna funkcija: Mobilna aplikacija

Gx je personalizovani sistem za hidrataciju koji čine mobilna aplikacija, znojni flaster i flaša za višekratnu upotrebu. Gx znojni flaster se lepi na podlakticu i skuplja znoj tokom jednog treninga visokog intenziteta kako bi pratio gubitak tečnosti i natrijuma. Gx aplikacija skenira flaster i pravi profil znojenja. Na osnovu profila znojenja, aplikacija preporučuje strategije za hidrataciju i unos energije za sledeći trening. Korisniku se predlaže devet Gx formula kapsula sa različitim nivoima ugljenih hidrata i elektrolita. Ove kapsule koriste manje plastike od potpuno razblaženih napitaka koji se ne mogu ponovo puniti.

The Recognition

About the Сребрна награда A' Design Award

Gatorade GX Patch and APP Primarna funkcija: Mobilna aplikacija је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Gatorade GX Patch and APP Primarna funkcija: Mobilna aplikacija буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Gatorade GX Patch and APP Primarna funkcija: Mobilna aplikacija је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For this elite hydration system, the reusable and customizable Gx bottle is key, working hand in hand with Gx pods. Available in nine different formulas, Gx pods contain differing levels of carbohydrates and electrolytes, which are suggested to the user by the Gx recommendation engine. The pods were also thoughtfully created with less plastic than fully diluted, non-refillable beverages.
Production Technology: The latest upgrade to the system is the new Gx Sweat Patch that completes the personalized hydration system. Until now, sweat testing was traditionally done in a lab using expensive equipment and skilled technicians, and therefore only accessible by top professional teams. Gatorade transformed this resource-intensive process into a method that is simpler, cheaper, and accessible to everyone by developing the Gx sweat patch. The patch is a next-level wearable that sticks to the user’s forearm and collects sweat from one high-intensity workout to track fluid and sodium loss. Then, the Gx App—designed to help athletes optimize workouts and track long term progress—scans it all. Using that unique sweat profile, it recommends hydration and fueling strategies for the next time the activity is performed, helping athletes optimize their workout and recovery.
Inspiration: Gatorade’s founding mission is rooted in an enduring commitment to maximizing athletic performance and helping athletes perform their best. We know that every athlete is unique and as a result has individualized needs in order to fuel peak performance. Customization and personalization are the next frontier of sports, nutrition, and sustainability.

Read the Press Release