Figura Brendiranje, dizajn pakovanja by Anja Zambelli Colak is a highly esteemed winner of the very prestigious 2022 Гвоздена награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
ГвозденаГрафика· 2022
Figura Brendiranje, dizajn pakovanja
Client: Zambelli Brand Design
Гвоздена награда A' Design Award Winner in Графика Category
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- Verified Award Winner
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The Design
About Figura Brendiranje, dizajn pakovanja
Figura je dizajn brendiranja i pakovanja za asortiman mediteranskih delicija, uključujući kolače od smokava, čokolade i maslinova ulja. Identitet je izgrađen oko ikone smokve stilizovane kao balon na vrući vazduh, što predstavlja referencu na putovanja i mediteranske korene osnivača brenda. Zlatni, ljubičasti i zeleni tonovi predstavljaju glavne sastojke. Šare od listova smokve, talasa i riblje krljušti podsećaju na Mediteran. Etikete i papirna ambalaža štampani su u Pantone bojama na Fedrigoni papiru, uz dodatak zlatne folije. Dizajn predstavlja proizvode azijskom tržištu.
The Recognition
About the Гвоздена награда A' Design Award
Figura Brendiranje, dizajn pakovanja је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Figura Brendiranje, dizajn pakovanja буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Figura Brendiranje, dizajn pakovanja заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Figura design centers around the fig icon stylized to form an air balloon. This reflects brand's goal to bring Mediterranean delicacies to the Asian market: fig cakes, chocolates and olive oils. Born out of passion for healthy food and travel experiences, Figura's design is telling a story of its founder roots. Golden hues, purple and green tones are used to symbolize brand's main ingredients. Design is accompanied by patterns that evoke the Mediterranean: fig leaves, waves, and fish flakes.
- Dimensions & Packaging
- Olive oil label: 10 x 14 cm
Chocolate box: 8 x 15 cm
Raw fig cake box: 28 x 5 cm - Tags
- branding, packaging, chocolate box, olive oil label, label, purple, gold, Mediterranean, air balloon, travel
- Production Technology
- High-quality printing from Pantone colors on Fedrigoni paper, both for labels and paper packaging. Addition of gold foil.
- Design Challenge
- The design of Figura's brand and packaging was a result of an in-depth process that included the discovery of client's drivers and company culture. Several challenges were identified: Design and packaging had to tell a story of client's roots and her link to the Mediterranean culture. Branding had to speak towards the Asian target and end-user. Brand packaging had to be designed using ecological and affordable materials yet having a look and feel that translates high quality of the product.
- Research
- After initial consultations, two workshops were held with the client. The first one goal was to discovered key drivers behind the brand, brand’s unique story, philosophy, personality, target market and benchmark. The second workshop was held to present the client with three different brand personality mood boards helping the client to choose a branding direction that is aligned with the brand's unique market positioning. Design was prototyped and tested before creating the final identity.
- Inspiration
- Figura products are inspired by the Mediterranean. So is the design of Figura's brand and product. Born out of the wish to bring the exotic product to the Asian market, Figura packaging reflects the hues, tones, and textures of the Mediterranean. Figura's founder traveled the world telling the story of her place of birth, this was the main inspiration for the brand and its design. The air balloon icon is telling the story of her voyage, her love for the Mediterranean, its cuisine and lifestyle.
- Project Duration
- The project started in November 2020 and finished in April 2021 in Croatia and Hong Kong.
- Operation Flow
- Figura's brand identity is used to communicate Mediterranean philosophy and lifestyle. This approach is differentiating products from competitors in the Asian market. Branding and packaging communicate these elements to clients and evokes in them a sense of travel to Europe in the search for traditional products and taste. Product packaging is designed as a primary advertising mechanism and aligned with the target’s expectations.
- Team Members
- Anja Zambelli Colak
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