Amplifying Identity Enterijerski dizajn kancelarije by DB and B Pte Ltd is a highly esteemed winner of the very prestigious 2022 Сребрна награда A' Design Award in Дизајн ентеријера и изложбених простора Competition Category.
СребрнаЕнтеријер· 2022
Amplifying Identity Enterijerski dizajn kancelarije
Client: DB&B Pte Ltd
Сребрна награда A' Design Award Winner in Ентеријер Category
Verified Award Winner
Verify Award Status for #137777The Design
About Amplifying Identity Enterijerski dizajn kancelarije
Amplifying Identity je enterijerski dizajn kancelarije koji se nalazi na trgu Asia Square u Singapuru. Radni prostor se prostire na tri sprata i zauzima ukupnu površinu od 9.300 kvadratnih metara. Pedeset mesta za saradnju i pet velikih sala za sastanke raspoređeno je po spratovima kako bi se podržao fleksibilan i hibridni način rada. Prilagođena ambijentalna grafika primenjena je na hodnicima i zidnim površinama radi predstavljanja kulture kompanije, principa liderstva i istorije. Tepisi izrađeni od održivih materijala, boja sa niskim sadržajem isparljivih organskih jedinjenja i zonirano osvetljenje korišćeni su kako bi se ograničio uticaj na životnu sredinu.
The Recognition
About the Сребрна награда A' Design Award
Amplifying Identity Enterijerski dizajn kancelarije је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Amplifying Identity Enterijerski dizajn kancelarije буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Amplifying Identity Enterijerski dizajn kancelarije је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Tech-giant Amazon scales up their presence in Singapore through a new office spanning three floors at Asia Square. To support flexible and hybrid working arrangements, a total of fifty collaboration spots and five large meeting rooms are scattered throughout the office for discussions of various nature. Bespoke environmental graphics are also thoughtfully created and featured on wall spaces to advocate Amazon's brand culture and create a sense of identity.
- Dimensions & Packaging
- This project spans across 3 levels, with a total area of 9,300 square meters in size.
- Tags
- Hybrid, Innovative, Collaborative, Agile, Sustainable, ESG, Environmental Graphics, Brand Culture, Brand Identity
- Production Technology
- Adopting environmentally-friendly materials for the design was one of the key goals of our design team. Thoughtful selection of carpets made from sustainable material, use of low VOC paint, recycling bins placed around the office, and zoned lighting for energy efficiency, all in line with Amazon’s sustainability efforts around the world.
- Design Challenge
- One of the key design elements in this space was the heavy use of environmental wall graphics - a creative use of wall spaces to add character to corridors and office spaces. For most collaboration hubs scattered throughout the office, our design team created unique graphics to advocate the brand and create a sense of identity. Alternatively, these wall graphics are used to inject fun and interaction - scrabble, chess, snake and ladder boards and spin the wheel all cleverly mounted on the walls.
- Research
- With a detailed design brief from Amazon, our design team understood their office footprint to propose initial layout plans. This was further evaluated by the respective business units in Amazon to ensure it meets the daily operational needs of the users.
Digging deep into understanding Amazon's brand culture was a key step to formulating the design concept. Their leadership principles, history, iconic mascots and branding elements are purposefully injected into the space to maximize their brand expression opportunity within their physical facilities. - Inspiration
- Inspired by their strong brand identity, the new Amazon office is designed to reflect their company essence and create a shared sense of purpose and community. Internal corridors are cladded with environmental graphics that narrate their leadership principles as well as a journey through their history. Collaboration hubs and touchdown spaces are scattered throughout the floorplate to empower employees to choose where they want to work depending on their task on hand.
- Project Duration
- The project started in February 2021, and was completed in July 2021 at Asia Square, Singapore.
- Team Members
- Ricardo Celis
Victor Wong - Image Credits
- All photos credited to media source: https://mothership.sg/2021/10/amazon-new-office/
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