Little Fairy Serija ilustracija by Tingting Jing is a highly esteemed winner of the very prestigious 2022 Бронзана награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
БронзанаГрафика· 2022
Little Fairy Serija ilustracija
Client: Northeastern University of China
Бронзана награда A' Design Award Winner in Графика Category
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- Verified Award Winner
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The Design
About Little Fairy Serija ilustracija
Little Fairy je serija ilustracija koje personifikuju cveće kao žene odevene u čongsam, tradicionalnu kinesku haljinu. Svaki lik je zasnovan na proučavanju karaktera i raspoloženja povezanog sa određenim cvetom. Slike su izrađene korišćenjem računarskog vektorskog softvera. Okvir okružuje svaku scenu i podseća na prozor, čime slika dobija osećaj dubine. Šare sa obe strane okvira su adaptirane iz tradicionalnih kineskih motiva i prikazane u niskom reljefu. Serija spaja tradicionalnu kulturu sa modernim dizajnom kako bi predstavila lepotu kineske umetnosti.
The Recognition
About the Бронзана награда A' Design Award
Little Fairy Serija ilustracija је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Little Fairy Serija ilustracija буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Little Fairy Serija ilustracija сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a series of illustrations of flower fairies, which are presented in the form of Chinese traditional dress cheongsam through the personification of flowers, and then convey the beauty of Traditional Chinese culture
- Dimensions & Packaging
- Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size::1800mm (H) x 800mm (W), 300dpi, cmyk.
- Tags
- Flower fairy series, flowers, Cheongsam, Republic of China, illustrations, relief
- Production Technology
- The series of illustrations are drawn by illustrators using computer software. The use of computer design using a high level of relief technology from the production, showing the details of an exquisite illustration.
- Design Challenge
- How to match the tonality of different flowers with the human images in the design process is a process worthy of in-depth study. In the design, keywords are extracted from different flower images and feelings, and then the keywords are matched with human beings for redesign
- Research
- Flower fairy series of illustrations will be in the image of Chinese traditional cheongsam women personified image design. After studying the characters, feelings and styles represented by different flowers, the designer used computer vector rendering technology to draw a series of flower personification. The work simulates the form of ancient people in the window in the way of frame, creating a proper sense of space in the picture. Meanwhile, in pattern design, both sides of the frame are redesigned according to traditional Chinese patterns, and presented in bas-relief form. Through print and Internet dissemination, so that people can better understand the artistic beauty of traditional Chinese culture.
- Inspiration
- Inspiration comes from the combination of traditional culture and modern design. In today's rapidly developing era, traditional culture should also be updated. Based on the association of different tonality of flowers, and then design their anthropomorphic images, the picture can make more people know and be familiar with the beauty of Traditional Chinese culture
- Project Duration
- Little fairy launched in China 2022.
- Operation Flow
- The key is a strong impact that attracts the public, and a high aesthetic effect attracts people's aesthetic interest.
- Team Members
- Art direction: Huo Kai, designer: Jing Tingting
- Image Credits
- Image #1 : Illustration Huo kai&Jing Tingting, 2022.
Image #2 : Illustration Jing Tingting, 2022.
Image #3 : Illustration Jing Tingting, 2022.
Image #4 : Illustration Jing Tingting, 2022.
Image #5 : Illustration Jing Tingting, 2022.
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