Precious Lives Postersko ilustrovanje by Yunjia Yang is a highly esteemed winner of the very prestigious 2022 Бронзана награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
БронзанаГрафика· 2022
Precious Lives Postersko ilustrovanje
by Yunjia Yang
Client: Northeastern University of China
Бронзана награда A' Design Award Winner in Графика Category
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- Verified Award Winner
- Verify Award Status for #138283
The Design
About Precious Lives Postersko ilustrovanje
Dragoceni životi je serija javnih plakata posvećenih zaštiti morskog života. Tanko crveno uže korišćeno je da oiviči oblike morske kornjače, meduze i kita. Uže vezuje i drži obešeno svako stvorenje kako bi se prikazalo da su morske životinje ugrožene otpadom koji se baca u okean. Ilustracije su nacrtane pomoću softvera za vektorski dizajn i proizvedene primenom vrhunske tehnologije štampe. Svaki odštampani list ima dimenzije 800 x 800 milimetara. Preuveličana imaginacija ima za cilj da skrene pažnju javnosti na morsku ekologiju.
The Recognition
About the Бронзана награда A' Design Award
Precious Lives Postersko ilustrovanje је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Precious Lives Postersko ilustrovanje буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Precious Lives Postersko ilustrovanje сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In recent years, there have been many reports about the death of marine creatures. In these reports, for example, a sea turtle, whose shell is wrapped in a plastic bottle, causing it not to grow properly while it is still hatching, so this turtle grows up with this plastic bottle and lives in misery. They are pitiful, they don't have the hands to deal with all this rubbish that humans throw inside the ocean In this case, the author wanted to use modern software technology to make posters of these dangerous and environmentally unfriendly human behaviours, hoping that these public service posters would draw attention to marine ecological issues. This creates a breathtaking visual sensation, reflecting the critical situation of marine life, hanging the creature by a rope to reflect its life-threatening situation, and using exaggeration to warn people about marine life and ecology.
- Dimensions & Packaging
- TECHNICAL PROPERTIES:
Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size::1800mm (H) x 800mm (W), 300dpi, cmyk. - Tags
- conservation, marine life, responsibility, environmental protection, survival, sustainable development
- Production Technology
- The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
- Design Challenge
- In the design process, the poster was innovatively designed using exaggeration and abstraction in order to reflect the dangerous situation of the sea creatures, with the ultimate blend of meaning and aesthetics achieved by thinking outside the box and modern software.
- Research
- This series of illustrations uses thin red rope to outline the forms of sea creatures: turtles, jellyfish and whales. Using computer vector drawing techniques, the bodies of the marine creatures are strangled with red rope to show that the creatures are in danger, and a rope is used to suspend the creatures to show that their lives are in danger, giving the viewer a sense of suffocation through print and online communication, and using hyperbole to warn people about marine life and ecology.
- Inspiration
- The theme of this poster set is the protection of marine life. The author uses a thin red rope to outline the forms of marine creatures: sea turtles, jellyfish and whales. It shows that these creatures are bound by the garbage environment and reflects the critical situation of marine life. The whole poster also uses a combination of high-level drawing skills and high-tech software to convey the idea of protecting marine life to the public through various media.
- Project Duration
- The project started at Northeastern University in January 2022 and was completed at Northeastern University in February 2022
- Operation Flow
- The key is a strong impact that attracts the public, and a high aesthetic effect attracts people's aesthetic interest.
- Team Members
- Art Director: Huo Kai, designer:Yang Yunjia
- Image Credits
- Image #1 : Illustration Yang Yunjia, 2022.
Image #2 : Illustration Yang Yunjia, 2022.
Image #3 : Illustration Yang Yunjia, 2022.
Image #4 : Illustration Yang Yunjia, 2022.
Image #5 : Illustration Yang Yunjia, 2022.
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