Gradient Vodka Soda Pakovanje vodka sode by Mark Rowe and John Eresman is a highly esteemed winner of the very prestigious 2022 Бронзана награда A' Design Award in Дизајн паковања Competition Category.
БронзанаПаковање· 2022
Gradient Vodka Soda Pakovanje vodka sode
Client: Gradient Beverages Corp.
Бронзана награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #138803The Design
About Gradient Vodka Soda Pakovanje vodka sode
Gradient je dizajn pakovanja za mešano pakovanje pića vodka soda. Pakovanje sadrži šest elegantnih limenki od 355 mililitara sa postepeno opadajućom jačinom alkohola od 8, 7, 6, 4, 3 i 2 procenta zapreminski. Limenke su poređane u jednom redu unutar kutije, a šara od tačaka prelazi iz tamnije u svetliju nijansu duž reda. Ugaona perforacija otvara kutiju od jačeg ka slabijem kraju, tako da se limenke uzimaju tim redosledom. Ovakav raspored podstiče umerenost tokom večeri. Ponuđena su tri ukusa: malina limun, krastavac nana i lajm.
The Recognition
About the Бронзана награда A' Design Award
Gradient Vodka Soda Pakovanje vodka sode је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Gradient Vodka Soda Pakovanje vodka sode буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Gradient Vodka Soda Pakovanje vodka sode сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Gradient is the world's first alcohol mixed pack to package multiple, gradually reducing alcohol content drinks in one pack – 8%, 7%, 6%, 4%, 3%, 2% alc./vol. The decreasing dot matrix design perfectly matches the gradient dot matrix on the one-of-a-kind six-in-a-line box. This unique concept gives people a fun way to moderate their night, encouraging people to drink less and less so they stay "bright" all night.
- Dimensions & Packaging
- 6x Sleek 355 mL cans at 8%, 7%, 6%, 4%, 3%, 2% each available in 3 flavours: Raspberry Lemon, Cucumber Mint, Lime. Angled perforation from front to back to encourage people to start at the stronger end and work their way down.
- Tags
- gradient, moderation, vodka soda, seltzer, gradually reducing,
- Production Technology
- Key to the production of this design was meticulous Pantone matching across mediums to ensure a seamless match between shrink sleeve cans and and 24pt beverage grade box. Alignment of dot matrix grid also took careful planing at all stages of production.
- Design Challenge
- The most difficult aspect of this project was developing a system that would allow each individual can to stand out on their own, yet become part of a greater idea when seen together - which is the key purpose of the product itself. The gradually reducing dot matrix design solved this issue in a way that kept the product bright and appealing.
- Research
- 52 percent of U.S. consumers are trying to reduce their alcohol consumption. (IWSR) Despite this, over the past two years alcohol sales
have increased by 33% (IBOTTA). This tells us that people are looking for new ways to moderate their consumption. - Inspiration
- Moderation is important, but it isn't easy. Anyone who has woken up regretting how much they consumed the night before knows that the more we drink, the less control we have over our ability to moderate our alcohol intake.
Gradient offers a solution to this "auto pilot" problem by being the world’s first to package multiple, gradually reducing alcoholic beverages in one pack. - Project Duration
- This product was launched in Canada in August 2021, where it has been met with an incredible response. International exports are scheduled to begin late 2022.
- Operation Flow
- Gradient is designed to be enjoyed from the higher alcohol end to the lower alcohol end - the box's unique in-line design and perforated top nudges consumers to drink in the proper order. By starting strong, then drinking less and less through the night, gradient allows you to enjoy a few drinks without letting the night get out of hand. This works because of the way the average human body can process one 355 mL 4% alc drink per hour. Relatively high alcohol is introduced early, then decreased over time maintaining your blood alcohol levels.
- Team Members
- Creative Director: John Eresman
Designer: Mark Rowe
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