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Emirati One Салон Луксузних Аутомобила by Marwan Mrad

Emirati One Салон Луксузних Аутомобила by Marwan Mrad is a highly esteemed winner of the very prestigious 2022 Златна награда A' Design Award in Дизајн ентеријера и изложбених простора Competition Category.


ЗлатнаЕнтеријер· 2022

Emirati One Салон Луксузних Аутомобила

by Marwan Mrad

Client: DPI Interior Design and Decoration LLC

Златна награда A' Design Award Winner in Ентеријер Category

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Verified Award Winner

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Colors

The Design

About Emirati One Салон Луксузних Аутомобила

Емирати Оне је салон и музеј аутомобила, који се налази у торњу Бурј Виста, на булевару, окренутом према Бурџ Калифи у Дубаију, Уједињени Арапски Емирати. Пројекат са укупно 997 квадратних метара је ремек дело које поздравља фину израду и одаје почаст светској баштини, омаж замршеним детаљима који су дефинисали аутомобилски дизајн током година.

The Recognition

About the Златна награда A' Design Award

Emirati One Салон Луксузних Аутомобила је добитник Златне награде A' Design Award, огромно престижног признања које се додељује првокласним, дивним и изванредним дизајнима. Добитници Златне награде изузетно су иновативне, визионарске и блиставо задивљујуће творевине које одражавају геније, мудрост и умеће својих дизајнера. Очекује се да Emirati One Салон Луксузних Аутомобила буде високо хваљен, трендсетерски и монументалан изум који доноси беспримерну вредност. Овај дизајн награђен Златном наградом A' Design Award спектакуларно је, поштовано дело које у великој мери користи и помера границе уметности, науке, дизајна и технологије. Emirati One Салон Луксузних Аутомобила ствара интензивна осећања жеље, буди страст, подстиче креативност и фасцинира нас.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Emirati One is a luxury car showroom & museum that showcases rare, special and one of a kind vehicles that need no description to amaze potential owners.
Dimensions & Packaging
The showroom is a total of 997 sqm divided into 2 floors. 654 sqm for the ground floor and 343 sqm for the mezzanine floor.
Tags
luxurycars, luxury, cars, showroom, masterpiece, museum, unique, vehicles, rarecars
Production Technology
The entrance is chosen on the axe facing Burj Khalifa.

VIP offices designed in the mezzanine floor, lounges overlooking the ground floor. Glass used for partitions allowing natural light to get in.

White Korean material on main entrance, and grey concrete flooring give a nice first impression. Sahara Noir marble is used for floors and some office walls.
3D mosaic on the walls in areas that accommodate the desks.

LED strips installed on the floor, separate showroom pedestrian paths and cars displays.
Design Challenge
The showroom is part of a curvy tower with irregular plan shape and Dubai regulations forbid changes to the tower exteriors.

We tried to lose the irregularity by keeping focus on the central part of the showroom and overcame this obstacle by using exterior sizes for cars distribution where each window accommodates one car.

The client has many cars to be displayed which was impossible in the beginning, but we found the perfect distribution while making sure all cars are visible from all sides.
Research
Project research phase was practical and theoretical at the same time where the team intended to visit few car showrooms existing in Dubai and some art galleries as well to check the standards all showrooms designs depend on, as well as car specialized galleries techniques.

Most researches that has been done in order to help the project grow, were about functional use and psychological effects on visitors like one very helpful research: Human Visual Quality: Art Gallery Exhibition for Mohamad Hanif Abdul Wahab and Alia Fatin Ahmad Zuhardi, Procedia, Social and Behavioral Sciences.
Inspiration
The project is a masterpiece that salutes fine craftsmanship and pays tribute to world-class heritage, an homage to intricate details that have defined automotive design throughout the years. It is that type of showrooms that amazes you with an extraordinary display stations and yet, a lot more to see.
Project Duration
The design and concepts are created in April 2021 in Dubai. Execution is currently in progress. The showroom is located in Burj Vista tower, in a strategic location on the Boulevard, facing Burj Khalifa in Dubai, United Arab Emirates.
Operation Flow
Regardless of the project main function of showing top luxurious cars strictly chosen in the showroom, it is an interactive hub itself in result of its special location and surrounding environment in downtown. You are always able to enjoy the delicious coffee served in the barista lounge in the ground floor while watching the view of Burj Khalifa as well as amusing yourself by watching a collection of the rarest cars worldwide all in one room.
Team Members
Company Manager and Design Director: Marwan Mrad
Architect: Bebars Janbout
Architect: Ayham Haikal
Architect: Nour Rashed
Architect: Ghassan Kher Aldeen
Architect: Aseel Beydoun
Architect: Ayham Deeb
Architect: Eyad Moughrabi
Interior Designer: Humam Ibrahim
Interior Designer: Firas Ghazal
Interior Designer: Nawaf Kurbaj
Image Credits
Image #1, DPI, 2021
Image #2, DPI, 2021
Image #3, DPI, 2021
Image #4, DPI, 2021
Image #5, DPI, 2021
Video Credits: DPI, 2021

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