Meiyitian Pametno pakovanje by Chong Peng is a highly esteemed winner of the very prestigious 2022 Бронзана награда A' Design Award in Дизајн паковања Competition Category.
БронзанаПаковање· 2022
Meiyitian Pametno pakovanje
by Chong Peng
Client: Yili Group
Бронзана награда A' Design Award Winner in Паковање Category
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- Verified Award Winner
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The Design
About Meiyitian Pametno pakovanje
Meiyitian je dizajn pametnog pakovanja koji povezuje štampano pakovanje sa virtuelnim svetom brenda. Pakovanje sadrži dvodimenzionalne i trodimenzionalne likove zasnovane na predstavniku brenda, formirajući maskotu brenda. Potrošači skeniraju likove pomoću mobilne aplikacije i ulaze u virtuelni svet koji je kreirao brend. U okviru virtuelnog sveta, na raspolaganju su interaktivne igre i sistem za personalizaciju lutaka, a moguće je i prikupljanje nagrada. Cilj je izgraditi bližu vezu između brenda i mladih potrošača.
The Recognition
About the Бронзана награда A' Design Award
Meiyitian Pametno pakovanje је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Meiyitian Pametno pakovanje буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Meiyitian Pametno pakovanje сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- By extracting the characteristics of the brand spokesperson, it designs the new 2D and 3D dolls, build up the brand IP. We have developed online interactive games and doll customization system.
- Dimensions & Packaging
- Width65mmxDepth65mmxHeight220mm
- Tags
- Virtual brand world,Smart and connected,Brand IP design
- Production Technology
- Mobile Internet AI technology
- Design Challenge
- In the new trend of "meta-universe", "MEIYITIAN" have developed online interactive games and doll customization system. With the new AI technology,consumers can enter the virtual brand world. Moreover,they can also play interactive games to get rewards or DIY ideas, eventually,these experiences will form data to bring more positive feedback for consumers and maintain the intimate relationship between the brand and consumers.
- Research
- With the rising of the "meta-universe" concept, the youth of "Generation Z" in China has spent more and more time exploring the virtual world,so some of the rules applied in brand packaging design for brands fail to keep up with the exploration spirits of the"Generation Z". Moreover, it is increasingly hard to resonate with them.
- Inspiration
- The core idea behind packaging design is to interact with consumers through new AI technologies. When consumers scan the packaging image, they can enter the virtual world created by the brand and started games or other activities,then strengthen the emotional link between the brand and consumers.
- Project Duration
- The project started in August 2021 in China
- Operation Flow
- Consumers enter the virtual brand world by scanning the characters on the package through APP
- Team Members
- Project director：Susie Liu
Creative director：Chong Peng
Design: Pesign Team
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