Сребрна Паковање · 2022
Granovita Primarna funkcija: Ambalaža za granolu
- Сребрна награда A' Design Award 2022 in Паковање
- CLIENT: Sot B&d
- Estimated Number of Design Views: 31,653
- Verification code 92B15DC8E9 · Verify this award
Colors
About Granovita Primarna funkcija: Ambalaža za granolu
Granovita je dizajn ambalaže za granolu. Kartonska kutija zamenjuje fleksibilnu kesicu koja se obično koristi za žitarice, pružajući veću kontrolu nad tim kako proizvod izgleda na policama. Hrapava površina kartona podržava temu zdravog života. Ilustracije voća i žitarica opisuju ukus svake vrste. Ikone, izražajna tipografija i žive boje prenose pozitivnu poruku. Karton se može kompostirati, pa rešenje ostaje ekološki prihvatljivo i jeftino. Svaka kutija ima dimenzije 160 puta 120 puta 40 milimetara.
About the Сребрна награда A' Design Award
Granovita Primarna funkcija: Ambalaža za granolu је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Granovita Primarna funkcija: Ambalaža za granolu буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Granovita Primarna funkcija: Ambalaža za granolu је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Press Kit
- Unique Properties
- To have more control over how the packaging "lives" on the shelves, the designer suggested using a cardboard box instead of a flexible doy-pack. The idea behind using the rough surface of the box as the sides of the packaging is to help express "healthy living". The use of delicious images of fruits and grains in the design encourages consumers to buy Granovita granola even more.
- Dimensions & Packaging
- 1 boxes 160mm x 120mm x 40mm
- Tags
- Granola, Granola packaging, Fruit Granola, Ukraine
- Production Technology
- Two important trends in grain packaging: flexible packaging and environmentally friendly materials. This is why cardboard, which can be composted, was used. An environmentally friendly packaging solution that still keeps costs down.
- Design Challenge
- The main goal was to create a package design that would express appetite, naturalness, and healthiness. It was necessary to emphasize that this is a product of an active person, attentive to his health.
- Research
- The illustrations on the packaging not only describe the taste of each product, but also represent a happy and healthy lifestyle. Icons and expressive inscriptions, bring the product to life. The bright colors convey a positive message.
- Inspiration
- Over the past few years, the general trend towards a healthy lifestyle has been changing in the Ukrainian market. Gradually, unhealthy snacks on store shelves are being replaced by healthy analogues. Among them is granola. Granovita is a young Ukrainian brand founded in 2016. The brand positions itself as a product for breakfast and energy during the day. The company's mission is to promote healthy and balanced nutrition. At the moment the line is represented by Aktiv, Fitness, Unior, Tropic.
- Project Duration
- This project started in January 2021 and finished in 2021 July in Dnipro. Ukraine
- Operation Flow
- By combining granola packaging with modern design, the designer has created an image that invites customers to rediscover breakfast. The new granola brand wants to bring change to the cereal market. Granola packaging should reflect the brand message. It should also connect with customers and stimulate sales.
