Temptress Moon Muzički spot by Fong Lok Kee Rocky is a highly esteemed winner of the very prestigious 2022 Гвоздена награда A' Design Award in Дизајн филма, видеа и анимације Competition Category.
ГвозденаФилм· 2022
Temptress Moon Muzički spot
Client: Pandora band
Гвоздена награда A' Design Award Winner in Филм Category
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- Verified Award Winner
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The Design
About Temptress Moon Muzički spot
Temptress Moon je animirani muzički spot napravljen za pesmu o tome kako se ljudi nose sa teškim trenucima. Spot prikazuje svet u haosu, u kojem se ljudi različitih oblika povezuju, plešu i zajedno crpe snagu. Sirove i izražajne teksture dočaravaju surovost tog perioda, dok snažne i sjajne boje nose pozitivnu energiju. Animacija je izrađena pomoću programa Adobe After Effects i Photoshop. Trodimenzionalni slojevi i dodatni plugin korišćeni su kako bi se stvorio osećaj prostora. Video teče brzinom od 25 kadrova u sekundi, u formatu 1920 sa 1080. Cilj je da podigne raspoloženje gledalaca i podrži ravnotežu u životu.
The Recognition
About the Гвоздена награда A' Design Award
Temptress Moon Muzički spot је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Temptress Moon Muzički spot буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Temptress Moon Muzički spot заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The music video is for delivering the message of the song, which is about how people react when facing difficult time.
When the world is in turbulent chaos, people of different shapes connect each other to gain power and joyfulness. And hence, people are rejuvenated and gain back strength to fight against difficulties and enjoy themselves in the harsh time. To get a balance in life. - Dimensions & Packaging
- 25 fps, 1920 x 1080 dpi
- Tags
- illustration, animation, joyfulness, chaos, catastrophe
- Production Technology
- Adobe After Effects
Photoshop - Design Challenge
- In the music video, raw and bold textures were used to get the feeling of harsh time. Positive energy represented by strong and bright color. People of different shapes danced and connected.
- Research
- The animation was created by Aftereffects. 3D layers and the plugin "Trapcode" in Aftereffects were used to give more sense of space. It is quite a challenge to do similar effects without using 3D softwares.
- Inspiration
- The video was inspired by the depressing situation of our world faced throughout these years. In the face of such daunting atmosphere, for example the Covid-19 pandemic, the climate emergency, the struggle between political stands, humanitarian crises, people are tired and felt dejected.
Uplifting animation may help sending out positive energy to the audience. - Project Duration
- The project started in Feb 2022 and finished in March 2022.
The video launched on youtube and TV stations on 14 March 2022. - Operation Flow
- The video was made in uplifting tone and hence aimed to rejuvenate people who facing difficult times. People could get the positive vibe when watching the video.
- Team Members
- Rocky Fong
- Image Credits
- Song by Pandora
Composed by Anakin Foo
Arranged by Pandora
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