Colourform Primarna funkcija: Izložbeni štand by Smart Design Expo - Marzena Michalska is a highly esteemed winner of the very prestigious 2022 Сребрна награда A' Design Award in Дизајн ентеријера и изложбених простора Competition Category.
СребрнаЕнтеријер· 2022
Colourform Primarna funkcija: Izložbeni štand
by Smart Design Expo - Marzena Michalska
Client: Marmite
Сребрна награда A' Design Award Winner in Ентеријер Category
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- Verified Award Winner
- Verify Award Status for #139677
The Design
About Colourform Primarna funkcija: Izložbeni štand
Colourform je izložbeni štand dizajniran za predstavljanje kada, tuš-kabina i umivaonika na sajmu. Dizajn se poziva na mineralni kompozit, materijal napravljen od dolomita i fleksibilne smole. Visoki geometrijski blokovi podsećaju na stene i naslage dolomita, koje su nastale pod pritiskom i na visokoj temperaturi. Boja definiše odvojene zone, tako da su dva brenda prikazana zajedno, a istovremeno ostaju prepoznatljivo različita. Proizvodi su raspoređeni u kolekcije kako bi asortiman bio lakši za razumevanje. Barski pult i servisne zone smešteni su u mirnijem delu štanda.
The Recognition
About the Сребрна награда A' Design Award
Colourform Primarna funkcija: Izložbeni štand је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Colourform Primarna funkcija: Izložbeni štand буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Colourform Primarna funkcija: Izložbeni štand је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea of the stand refers to the Mineral Composite technology - the material from which our client's products are made of.
Mineral Composite is a combination of dolomite and flexible resin.
The Dolomites were formed about 250 million years ago as a result of the volcanic activity. Then, under the pressure and high temperature, the limestone layers turned into dolomite.
We focused on dolomite because the rock that was formed millions of years ago is transforming into a beautiful and functional product just right in front of our eyes. It’s amazing to see the power of nature. - Dimensions & Packaging
- 50000 mm x 50000 mm x 5500 mm
- Tags
- color, form, geometry, nature, functionality, detail
- Production Technology
- We created a metaphor where huge rocks and dolomite deposits were turned into tall lumps of the stand. The aim was to show the power of nature from which the material from which the bathtubs, shower trays and washbasins are made. When designing, we were guided by the principle - to create a beautiful and functional stand.
The stand was embedded in the latest trends - geometric forms. Tracking and following what is currently fashionable, and even more, predicting trends is very important for our client. Marmite and Acquabella have always offered us the latest design of their products and this is how we present them at trade fairs. The geometry of shapes introduces us to a dreamlike, futuristic world. This procedure is to distract us from reality and allow us to focus on the presented product. - Design Challenge
- The stand idea had one important condition - to bind and distinguish two brands at the same time - Marmite and Acquabella.
Bind because they are presented together, belong to one capital group: The Engineered Stone Group. Distinguish - because we still show two different brands, which so far have presented in a completely different way and each of them wanted to keep at least part of their image. - Research
- We created a metaphor where huge rocks and dolomite deposits were turned into tall lumps of the stand. The aim was to show the power of nature from which the material from which the bathtubs, shower trays and washbasins are made.
- Inspiration
- Architecture - Minimalist architecture, sculpture, gallery, monolith
Geometric forms, playing with colors to create different zones at the stand - Project Duration
- KBIS 2022, Orlando, USA
8-10.02.2022 - Operation Flow
- All functions at the stand have been planned so that using them is functional and pleasant. Products on both parts of the stand are presented in groups / collections, which makes it easier to get to know the offer. Common area - the bar counter and facilities are located in a somewhat secluded part so that they do not attract the first attention of visitors, but at the same time in a place where both brands have easy access.
- Team Members
- Marzena Michalska
Lukasz Jerzmanowski
Agnieszka Skora - Image Credits
- Smart Design Expo
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