Eco Smile Пакеловање by Musa Celik is a highly esteemed winner of the very prestigious 2022 Гвоздена награда A' Design Award in Дизајн паковања Competition Category.
ГвозденаПаковање· 2022
Eco Smile Пакеловање
by Musa Celik
Client: Gleen
Гвоздена награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #139682The Design
About Eco Smile Пакеловање
Дизајн има за циљ да понуди решења за суштинска питања, укључујући и еколошки отисак. Име бренда настало је комбиновањем речи "green" (зелено) и "clean" (чисто). Комбинација листа и усана у логотипу на паковању представља осмех природе. Бела позадина и меке боје илуструју екстракте производа. Паковање је добијено из обновљивих извора како би се спречио отпад од пластике. Поред тога, 75 одсто флаша израђено је од рециклираних материјала, а 100 одсто их је могуће рециклирати.
The Recognition
About the Гвоздена награда A' Design Award
Eco Smile Пакеловање је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Eco Smile Пакеловање буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Eco Smile Пакеловање заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Gleen" brand name is formed by combining green and clean, two words that are the essence of the product.
While defining the concept for the brand, the logo is used as a smiling leaf. A powerful identity that would identify with the brand even after many years was crucial.
The combination of leaf and lip figures in the logo symbolizes the awakening of nature, human respect for nature, and nature's smile. This logo makes the consumer feel the positive effect of the brand on nature and people. - Dimensions & Packaging
- Height 29 cm X Length 9,5 cm X Width 6,4 cm
- Tags
- Eco-friendly, Natural, Minimal, Vegan, Recyclable
- Production Technology
- The packaging is obtained from renewable resources and can dissolve in nature. In addition, %75 of the bottles are made from recycled materials, and they are %100 recyclable.
Focusing on adding design elements such as pumps, triggers, measuring cups that can be bought once and used repeatedly aims to prevent waste.
In the sleeve design, the white background reflects the pureness of the product. Soft colors represent the extracts. The simplicity of the products is also observed in the packaging. - Design Challenge
- Topics, including the environment and climate change, growing consumption, and the environmental footprint, were one of the main factors that affected the design.
The main challenge was to reflect this point of view from the brand name to the logo, from the bottle design to the label design. - Research
- With consumers' awareness regarding health and natural products, their lifestyles have also changed. Therefore, as in every category, the interest in products with natural ingredients has increased day by day in household cleaning products.
As a result, brand and packaging designs that reflect product contents with a strong brand identity emerged. While the products do not harm the environment thanks to their unique formulas, their packaging designs also reduce their carbon footprint. - Inspiration
- The main inspiration was the nature-friendly standpoint of the brand. Therefore, the design that meets the responsibilities on essential issues concerning the environment and the trace left on nature was the primary goal.
While creating the designs, the words of the famous architect Gaudi inspired the process. Gaudi sees no straight lines or sharp corners in nature and adds: "Nothing is art unless it comes from nature." Therefore, the product bottles look in harmony with nature, with simple, rounded lines. It was crucial for the brand's visual world to feel this perspective. - Project Duration
- Turkey, 07 July 2021 - 20 November 2021
- Operation Flow
- The product range will be available online, so warehouses to facilitate operational storage and cargo shipment are designed to increase consumer satisfaction after-sales.
The bottle has been designed in industrial designs to take up minimal space in storage and cargo shipments. As a result, there is minimum air space in the box in storage, parcel, and cargo packages which helps to reduce carbon emissions in transportation. - Team Members
- Musa Çelik, Efe Esa, Efkan Aydınlı
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