Lenza Lenzy Clothes Clinic Dizajn identiteta brenda by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2022 Бронзана награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
БронзанаГрафика· 2022
Lenza Lenzy Clothes Clinic Dizajn identiteta brenda
Client: Lenza Lenzy Clothes Clinic
Бронзана награда A' Design Award Winner in Графика Category
Verified Award Winner
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About Lenza Lenzy Clothes Clinic Dizajn identiteta brenda
Lenza Lenzy je program dizajna brenda i vizuelnog identiteta kreiran za kliniku za odeću, uslugu posvećenu nezi i popravci garderobe. Identitet je izgrađen u slojevitim fazama, počevši od naziva brenda i priče brenda, a zatim se nastavlja kroz brend knjigu, smernice za logotip, knjigu vizuelnog identiteta, uređenje enterijera, motion grafiku i reklamiranje. Korišćeni su papir, tkanina, drvo, nalepnice, ofset štampa i digitalna štampa. Osnovnu ideju je usmerilo istraživanje načina na koji funkcionišu klinike, jer pre toga nije postojala slična klinika za odeću.
The Recognition
About the Бронзана награда A' Design Award
Lenza Lenzy Clothes Clinic Dizajn identiteta brenda је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Lenza Lenzy Clothes Clinic Dizajn identiteta brenda буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Lenza Lenzy Clothes Clinic Dizajn identiteta brenda сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lenza Lenzy branding and brand identity design is one of our great best projects that we worked on it with all of our love and inspirations. Lenza Lenzy project made with a very deep layer of branding. We started working on this project by brand naming then write a brand story and still working until staff training finished. We designed many things for this project such as: Brand book, Logo guideline, Vi book, Decoration, Motion graphics, Brand Story, Advertising and etc.
- Dimensions & Packaging
- Lenza Lenzy had a 120m x 30m of clothes clinic
- Tags
- Clothes clininc, Branding, brand design, brand story
- Production Technology
- We used many materials and techniques for making visual identity of this project such as: Paper, Fabric, Offset printing, Digital printing, Stickers, Wood and etc.
- Design Challenge
- The main and important challenge of this project researching program is about that there was not exist any clothes clinic before this project. So we had to create many things.
- Research
- There are a lot of researching program for this project.
- Inspiration
- Lenza Lenzy is the first and currently the only clothes clinic in Iran. Lenza Lenzy is committed to provide distinguished services with the highest quality. all garments feel better in Lenza Lenzy clothes clinic. This few sentence where things that drive us to work on this project. Lenza Lenzy is very special because there is not any competitor for it in Iran and there is only three or four clothes clinics exist in around the world. So, we put all of our ability, knowledge and love in this project
- Project Duration
- Start: Apr 2020 End: Dec 2021
- Operation Flow
- Lenza Lenzy cloth clinic is a place to brings a good sence for their customers and clothes. This clinic is truly like a hospital for all type of clothes.
- Patents
- Copyright 2020 Lenz Lenzy clothes clinic. All right reserved.
- Team Members
- Deign director: Iman Ale Mozaffar
Creative director: Matin Mirzaei
Strategy manager: Kianoosh Atashi
Copywriter: Saman Sedighzadeh
Illestrator: Matin Mirzaei - Image Credits
- Wallrus design studio
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