Broken Top Brewing Co Craft Beer Primarna funkcija: Ambalaža za piće by Jackie Jiabei Jiang is a highly esteemed winner of the very prestigious 2022 Гвоздена награда A' Design Award in Дизајн паковања Competition Category.
ГвозденаПаковање· 2022
Broken Top Brewing Co Craft Beer Primarna funkcija: Ambalaža za piće
Client: BrokenTop Brewing Co
Гвоздена награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #140639The Design
About Broken Top Brewing Co Craft Beer Primarna funkcija: Ambalaža za piće
Book Text: Broken Top Brewing Co Craft Beer je dizajn ambalaže za piće kreiran za brend zanatskog piva koji u malim serijama proizvodi IPA i pilsner. Grafički obrazac je inspirisan starinskim igračkama. Integrisani logotip prilagođava se šemi boja svake proizvodne linije i stapa se sa obrascem, stvarajući vizuelnu iluziju. Limenke su izrađene od plavog aluminijuma, prilagođenog da postigne dubok, mornarsko plavi ton koji je redak za aluminijumske limenke. Ultra-brzo mlazno štampanje sa slojem bele boje čini grafiku življom. Standardno telo limenke 211 sadrži 12 unci.
The Recognition
About the Гвоздена награда A' Design Award
Broken Top Brewing Co Craft Beer Primarna funkcija: Ambalaža za piće је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Broken Top Brewing Co Craft Beer Primarna funkcija: Ambalaža za piće буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Broken Top Brewing Co Craft Beer Primarna funkcija: Ambalaža za piće заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
- Dimensions & Packaging
- standard 211 body diameter can for 12oz beverage
- Tags
- packaging, craft beer, beverage, beverage packaging, can, aluminum
- Production Technology
- This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
- Design Challenge
- The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
- Research
- User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
- Inspiration
- Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
- Project Duration
- Project started in early 2021 and finished in late September 2021 in New York City.
- Operation Flow
- The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
- Team Members
- Jackie Jiabei Jiang
- Image Credits
- Not applicable
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