Xijiu Silk Road Liquor Ambalaža za flašu žestokog pića by Hai Zhu is a highly esteemed winner of the very prestigious 2023 Сребрна награда A' Design Award in Дизајн паковања Competition Category.
СребрнаПаковање· 2023
Xijiu Silk Road Liquor Ambalaža za flašu žestokog pića
by Hai Zhu
Сребрна награда A' Design Award Winner in Паковање Category
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- Verified Award Winner
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The Design
About Xijiu Silk Road Liquor Ambalaža za flašu žestokog pića
Xijiu Silk Road Liquor je dizajn ambalaže za kolekciju žestokog pića Jiang arome koja obeležava Put svile. Flaša je izrađena od poliranog porcelana i nosi deset porcelanskih slika sa deset znamenitosti duž Puta svile. Pozlaćena traka inspirisana svilom obavija telo flaše i prati rutu koja povezuje deset znamenitosti. Zatvarač je zasnovan na formi carskog pečata od žada. Set se isporučuje u kutiji od veštačke kože sa bronzanim zakivcima i drškom. Dvostruki unutrašnji sloj se otvara i prikazuje deset scena znamenitosti.
The Recognition
About the Сребрна награда A' Design Award
Xijiu Silk Road Liquor Ambalaža za flašu žestokog pića је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Xijiu Silk Road Liquor Ambalaža za flašu žestokog pića буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Xijiu Silk Road Liquor Ambalaža za flašu žestokog pića је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This Jiang-flavor liquor package collection is specially designed to commemorate the Silk Road. The core of the design is ten landmarks along the Silk Road that constitute the main visual pattern of the design, and the beautiful silk colors of the bottle. The
ribbon around the bottle body is inspired by the silk and the winding angle of the ribbon is taken from the trend of ten landmarks on the map to introduce the Silk Road to consumers through this design. - Dimensions & Packaging
- Volume: 53.5 mm x 22.5 mm x 32 mm
- Tags
- Culturally creative liquor, Jiang-flavor package, the inheritance of silk road cultur, Silk Road commemorative liquor, faux leather box packaging
- Production Technology
- The liquor bottle is made of polished porcelain embryos with ten porcelain paintings of ten Silk Road landmarks. The silk-inspried gilt ribbon around the bottle body restores the Silk Road route trend. The bottle cap is inspired by the imperial jade seal (the ancient customs clearance seals along the Silk Road). The package has various patterns with respective color schemes to embody the brilliant silk color, and its unique flower patterns represent cultural exchange and inheritance.
- Design Challenge
- With the initial aspiration of the Silk Road spirit promotion, the focus of the design is to introduce the spirit embodied in the ancient Silk Road through its bottle design. The product can associate consumers with the Silk Road memory by integrating the major Silk Road landmarks and elements.
- Research
- The Silk Road is of historical significance as a trade and cultural exchanges important channel. The initiation of "One Belt, One Road" which facilitates global trade and cultural exchanges has shown the world a new look.
- Inspiration
- With the inheritance and spread of Silk Road spirit as a focus, the liquor bottle is the carrier of ten important places where the Silk Road passed through in China, aiming to commemorate the contributions made by the Silk Road in terms of global trade development and cultural communication.
- Project Duration
- XIJIU-Silk Road Liquor was developed in November 2021 in Chengdu, China, and was launched in Guizhou in September 2022.
- Operation Flow
- This series of products featured faux leather box packaging and was provided with bronze pins and a handle, which conveys the Silk Road spirit embodied in Chinese ancient elements. Its front is painted with the scenery of the Silk Road and has a double inner layer structure, which is convenient for display. When the user opens it, ten landmark scenes in the cut paintings form are displayed.
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