Shebude White Амбалажа За Алкохолна Пића by Wu Yao is a highly esteemed winner of the very prestigious 2023 Сребрна награда A' Design Award in Дизајн паковања Competition Category.
СребрнаПаковање· 2023
Shebude White Амбалажа За Алкохолна Пића
by Wu Yao
Client: Shede Spirits Co. Ltd.
Сребрна награда A' Design Award Winner in Паковање Category
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- Verified Award Winner
- Verify Award Status for #141188
The Design
About Shebude White Амбалажа За Алкохолна Пића
Дизајнери су користили узорак од жада из периода зараћених држава као главни елемент спољашњег паковања. Облик боце има најкласичнији цилиндрични облик. Горња половина винске боце је обична и провидна, доња половина је пругасто стакло, а дно је од злата у облику кинеских планина и река. Сребрна спољна кутија је одштампана кинеским класичним шарама. Техника сечења је елегантна и моћна, а стил је свеж и необуздан.
The Recognition
About the Сребрна награда A' Design Award
Shebude White Амбалажа За Алкохолна Пића је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Shebude White Амбалажа За Алкохолна Пића буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Shebude White Амбалажа За Алкохолна Пића је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a super high-end product of Shede liquor we are diligent in this design and use the jade patterns in the Warring States Period as the main element of the outer package The jade wares in this period have not only a large number and good quality but also a lot of innovative and beautiful shapes The lines were used more skillfully and the aesthetic content of the patterns increased sharply The cutting technique is elegant and powerful and the style is fresh and unrestrained
- Dimensions & Packaging
- 20cm x 10cm x 30cm
- Tags
- wine ，packaging，gift
- Production Technology
- Glass bronzing
- Design Challenge
- The most wonderful part is at the bottom of the bottle which we may ignore easily On the bottom there is golden Chinese landscape The mountains in China are undulating and continuous like extensive and profound culture with a long history in China The bottle of Shebude liquor is covered with the patterns with the richest cultural deposits just like it is covered with snow
- Research
- As a super high-end product of Shede liquor we are diligent in this design and use the jade patterns in the Warring States Period as the main element of the outer package The jade wares in this period have not only a large number and good quality but also a lot of innovative and beautiful shapes The lines were used more skillfully and the aesthetic content of the patterns increased sharply The cutting technique is elegant and powerful and the style is fresh and unrestrained In just 500 years countless jade treasures were left for the history The patterns on jade wares are unique bringing us a lot of creative inspirations
- Inspiration
- we are diligent in this design and use the jade patterns in the Warring States Period as the main element of the outer package The jade wares in this period have not only a large number and good quality but also a lot of innovative and beautiful shapes The lines were used more skillfully and the aesthetic content of the patterns increased sharply The cutting technique is elegant and powerful and the style is fresh and unrestrained
- Project Duration
- The project starts in Beijing in September 2021 It ends in Beijing in November 2021
- Operation Flow
- The shape of the bottle body is cylindrical which is the most classic decent and steady The upper part and the lower part of the bottle are different The upper part is made of pure and transparent glass and the lower part is glass with ribbon pattern The strong-flavor Chinese spirit is clearer when it flows into the transparent glass bottle The bottle cap is also printed with golden cloud pattern which just proves the golden age of a bottle of good liquor
- Team Members
- Original designer: Wu Yao
Graphic designer: Zheng Ziyang
Graphic designer: Shi Huafeng
3D designer: Liao Hao
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