Designthinkers Konferencijski materijali by Liying Wang is a highly esteemed winner of the very prestigious 2023 Бронзана награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
БронзанаГрафика· 2023
Designthinkers Konferencijski materijali
by Liying Wang
Client: Academy of Art University
Бронзана награда A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #141209The Design
About Designthinkers Konferencijski materijali
Cilj je kreirati prefinirane konferencijske materijale koji su u skladu sa godišnjom temom. Svet dizajna često podseća na lavirint u kojem dizajneri prolaze kroz zamršene puteve, nailazeći na pogrešne pravce, neočekivane zaključke i neistražene teritorije. Liying Wang nastoji da koristi lavirint kao simbolični prikaz složenosti dizajnerskog putovanja. Kroz ovaj pristup prikazuju se složen dizajn i kreativni proces, sa ciljem da se kod publike izazovu slična osećanja.
The Recognition
About the Бронзана награда A' Design Award
Designthinkers Konferencijski materijali је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Designthinkers Konferencijski materijali буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Designthinkers Konferencijski materijali сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Design the conference materials for an existing conference. Create a sophisticated visual concept that matches the feel of the theme of the year. The goal is to demonstrate the ability to integrate conceptual ideas and visual design skills.
- Dimensions & Packaging
- Poster: 18 in x 24 in, Program: 13 in x 19 in
- Tags
- Conference Materials, Visual Communication, Poster, Program, Website, conference signage
- Production Technology
- Adobe Photoshop, Adobe Illustrator, Adobe InDesign
- Design Challenge
- How can creating a novel visual system for the conference cater to the needs and interests of the majority of attendees, while simultaneously aiding the organization in increasing attendance and achieving its mission of enhancing awareness of visual communication? Additionally, how can the process of design and creativity be visually depicted to evoke comparable emotions and responses from the intended audience? I keep asking myself those questions and thinking about what symbol or element can build connections and evoke the audience's similar feelings.
- Research
- Designthinkers is an annual conference with a mission to gather diverse perspectives to explore the process of design and creativity. The theme for 2018 is Speak The Truth. The whole design process is like an unknown journey, like a maze. We don't know what will happen at the next intersection. Designers like those little magenta dots, going on the road of our own choice.
- Inspiration
- Design is like a maze, with unpredictable twists and turns, where each decision can make or break a project. To capture this, I created a visual representation of the design process as a maze, symbolizing the confusion and challenges designers face, with every decision leading to a different outcome. It encourages pushing boundaries and finding innovative solutions while celebrating the creative process and its rewarding challenges. The design guides us through the maze, highlighting the endless possibilities that come with our work.
- Project Duration
- The project started in September 2018 and finished in December 2018 in San Francisco.
- Operation Flow
- Various deliverables were developed for the conference, including a promotion poster, program, website, application, name badge, and conference signage.
- Image Credits
- Image #1: Creator Liying Wang
Image #2: Creator Liying Wang
Image #3: Creator Liying Wang
Image #4: Creator Liying Wang
Image #5: Creator Liying Wang
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