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Borjomi Ambalaža Limitiranog Izdanja by Antonia Skaraki

Borjomi Ambalaža Limitiranog Izdanja by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 Бронзана награда A' Design Award in Дизајн паковања Competition Category.


БронзанаПаковање· 2023

Borjomi Ambalaža Limitiranog Izdanja

by Antonia Skaraki

Client: Borjomi

Бронзана награда A' Design Award Winner in Паковање Category

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Verified Award Winner

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Colors

The Design

About Borjomi Ambalaža Limitiranog Izdanja

Intenzivne vibracije, vatromet koji krasi nebo Borjomija, i protagonista sa impozantnim prisustvom, jelen. Čarobnjak pretvoren u simbol gruzijske kulture. Vizuelni otisak "Velikog Pomlađivača". Borjomi nosi sjaj slavlja, a jelen se uzdiže iz kupole, iz bučnih voda. Oko njega, Bolniski krst u vodi, centar života. Duga linije se kombinuju sa eksplozivnim linijama vatrometa, naglašavajući pokret. Crvena boja pojačava slavlje, a voda je uznemirena ritmovima vibracija kreacije.

The Recognition

About the Бронзана награда A' Design Award

Borjomi Ambalaža Limitiranog Izdanja је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Borjomi Ambalaža Limitiranog Izdanja буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Borjomi Ambalaža Limitiranog Izdanja сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Borjomi wears the glow of festivities and the deer, rises from the dome, out of the rushing waters. Around him, the Bolnisi cross in the water, the center of life. The rainbow lines are combined with explosive firework lines, emphasizing movement. The red color intensifies the celebration, and the water is disturbed by the rhythms of the vibrations of creation.
Tags
Packaging design, limited edition, can design, sparkling water
Design Challenge
The task was to design a New Year Limited Edition packaging, based on the essence and key foundation of the Borjomi positioning - Borjomi water as a liquid legend, a legend born in the heart of the Georgian mountains, deeply rooted in tradition and ancient wisdom -, but at the same time to provide it with a celebratory, festive touch.
We managed to design a LE New Year package for Borjomi, based on the brand’s essence, without using the usual trivial designing patterns for festive packaging.
Inspiration
Fireworks. A magical entity. Your soul has been rejuvenated.
Intense vibrations, fireworks that adorn the sky of Borjomi, and a protagonist with an imposing presence, the deer. A magician transformed into the symbol of Georgian culture.
The visual imprint of "The Great Rejuvenator".
Project Duration
The project started in April 2021 in Athens and finished in June 2021 in Athens, and was released on the market in December 2021.
Operation Flow
The design is a LE New Year package for Borjomi, based on the brand’s essence, without using the usual trivial designing patterns for festive packaging.
Team Members
creative director: Antonia Skaraki
art director: Valia Alousi & Andreas Deskas
designer: Alexandros Tsakiris

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Good Design Deserves Great Recognition

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