The Language of Emotion and Time Pakovanje za tortu by Jiaxin Lv is a highly esteemed winner of the very prestigious 2023 Бронзана награда A' Design Award in Дизајн паковања Competition Category.
БронзанаПаковање· 2023
The Language of Emotion and Time Pakovanje za tortu
by Jiaxin Lv
Бронзана награда A' Design Award Winner in Паковање Category
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About The Language of Emotion and Time Pakovanje za tortu
Jezik emocije i vremena je dizajn pakovanja za tortu koji koristi svež cvet kao vizuelni znak svežine. Providna kutija za cveće pričvršćena je na vrh pakovanja i može se izvući, otvoriti i odvojiti radi ponovne upotrebe. Kako cvet cveta i vene, korisnici mogu proceniti da li je torta i dalje sveža. Spoljašnja ljuska izrađena je od reciklažnog tvrdog kartona, dok je kutija za cveće napravljena od razgradivog providnog materijala kako bi se smanjila upotreba plastike. Pakovanje ima dimenzije 15 sa 15 sa 15 centimetara. Sveže cveće zamenjuje trake i dodaje dublje značenje kada se torta poklanja kao poklon.
The Recognition
About the Бронзана награда A' Design Award
The Language of Emotion and Time Pakovanje za tortu је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да The Language of Emotion and Time Pakovanje za tortu буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. The Language of Emotion and Time Pakovanje za tortu сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Flowers reflect the freshness of the cake. Flower language can convey emotions, and express your love, family affection or friendship. When buying or eating cake, users can intuitively perceive whether the cake has expired by observing the fresh state of flowers.
- Dimensions & Packaging
- The packaging size is 15cm*15cm*15cm
- Tags
- FRESHER; PACKING; CAKE; FLOWERS
- Production Technology
- It is made of recyclable hard cardboard shell, and the flower box is made of decomposable transparent material, which further reduces the use of overall plastic in the packaging
- Design Challenge
- The most difficult part of the design is to think about the relationship between people and things. The designer fully considers how the flowers are integrated with the packaging, and what the flowers and packaging mean for the application scenarios of the product. For this reason, we tried the revision of the first and last five editions. Finalize the existing shape
- Research
- The design fully explored the packaging structure, and the survey interviewed the opinions of flower lovers and sweet tooth lovers.
- Inspiration
- People think about the shelf life of food, and use written records to help sense the shelf life of things. Is there a more intuitive visual language, when people wrap flowers with ribbons, why not replace them with real flowers to reduce the use of industrial products and be environmentally friendly. At the same time, the blooming and fading of flowers also helps people perceive the shelf life. Cake as a gift, real flowers have different flower language, representing double blessing
- Project Duration
- The project started in Xuzhou in December 2021 and the concept work was completed in Xuzhou in May 2022
- Operation Flow
- The flower box is glued to the top side of the package. Gently pull out the package. The flower box has a cover and can be detached and recycled, which is convenient for users to watch the flowers carefully and keep the flower box for living storage.
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