Second Hand Life Serija plakata by Yilin Wang is a highly esteemed winner of the very prestigious 2023 Бронзана награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
БронзанаГрафика· 2023
Second Hand Life Serija plakata
by Yilin Wang
Client: Zhejiang Sci-Tech University
Бронзана награда A' Design Award Winner in Графика Category
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- Verified Award Winner
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The Design
About Second Hand Life Serija plakata
Second Hand Life je serija plakata o načinu na koji ljudi primaju fragmentarne informacije. Serija sadrži dvadeset plakata formata A3, raspoređenih tako da čine jednu glavnu vizuelnu celinu, a prati je uvezana i montirana knjiga. Jezik je pretvoren u vizuelnu grafiku putem binarnog koda, gde simboli jedan i nula takođe predstavljaju tačno i netačno u logičkim operacijama. Ova veza odražava kako se prosuđivanje oblikuje na osnovu informacija koje se prihvataju. Plakati i knjiga pozivaju na pažljivije sagledavanje jednog društvenog problema, jer fragmentiran pogled na informacije može zameniti celovit.
The Recognition
About the Бронзана награда A' Design Award
Second Hand Life Serija plakata је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Second Hand Life Serija plakata буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Second Hand Life Serija plakata сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The work Second Hand Life attempts to re-objectify language into visual graphics, in a programming structured Web language, presented graphically through binary as a container, and finally through a poster calling for more attention to this public social issue, which constitutes a greater danger than this, this fragmented reception of information deprives us of the information we get from the whole, one dimension, one perspective.
- Dimensions & Packaging
- A series of 20 A3-sized posters arranged for the main visual effect, book mounted and bound
- Tags
- Poster、Concept、Books
- Production Technology
- A series of posters and books designed to convey the theme of second-hand life
- Design Challenge
- Initially there was a lack of a font that would adequately convey the theme, so what font would represent the message and what font would tie the poster together and create a sense of interaction. After a lot of research, we found that binary was a good way to express the theme of the design. Firstly, the symbols '1' and '0' in binary are exactly the same as the symbols 'true' and 'false' in logical operations. The symbols "1" and "0" correspond to "true" and "false" in logical operations, which corresponds very well to the second-hand life of the discriminating acceptance of information and the ability to judge one's own thinking by its control.
- Research
- Since the deepening of the age of short videos and information technology, more and more people have become concerned with the problem of information reception in the face of an endless torrent of information. This design work will use the language of poster design to express why people's ability to discriminate is diminished by information in today's social environment, and to explain how this subconscious lure of information reception has profound effects.
- Inspiration
- I find that taking in a lot of fragmented information deprives us of a holistic, one-dimensional and one-pointed approach to information, and it is for this reason that people get one-sided, intensely personal and subjective information.
- Project Duration
- 2022.5.23 in Hangzhou, China
- Operation Flow
- The language of the poster and the design of the book are used to convey the message to the audience.
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