Gensyn Intellectual Property Dizajn logotipa by Gu Jin is a highly esteemed winner of the very prestigious 2023 Сребрна награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
СребрнаГрафика· 2023
Gensyn Intellectual Property Dizajn logotipa
by Gu Jin
Сребрна награда A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #141853The Design
About Gensyn Intellectual Property Dizajn logotipa
Gensyn Intellectual Property je logotip kreiran za konsultantsku kompaniju u oblasti intelektualne svojine. Znak je apstraktno razvijen iz slova G, inicijala naziva kompanije. Forma se sastoji od levog i desnog apstraktnog jednostrukog navodnika, koji upućuju na jasnu komunikaciju i konsultacije između kompanije i njenih klijenata. Celokupan oblik takođe podseća na štit, što ukazuje na zaštitu intelektualne svojine. Kontura prati oblik tradicionalnog kineskog pečata. Plava boja je upotrebljena da sugeriše stabilan razvoj.
The Recognition
About the Сребрна награда A' Design Award
Gensyn Intellectual Property Dizajn logotipa је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Gensyn Intellectual Property Dizajn logotipa буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Gensyn Intellectual Property Dizajn logotipa је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This logo is abstractly evolved from the initial letter "G" from the enterprise's English name "Gensyn”, it consists of left and right abstract single quotation marks, which means smooth communication and consultation between the enterprise and customers. The overall form is also like a“Shield” highlighting the industry characteristics of intellectual property protection. This logo is shaped by the outline of a traditional Chinese seal, and the use of blue color symbolizes the vision of steady development.
- Tags
- Logo, Brand, Visual, Gensyn
- Design Challenge
- The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the client to mainly use abstract shield to express the protection attribute of their brand intellectual property.
- Research
- We researched the background of the company, the nature of the industry, the scope of the company's main business, and the culture of the company, which we integrated into the brand image.
- Inspiration
- Inspiration comes from "shield", that can guarantee security, it means "Gensyn Intellectual Property" can protect your Intellectual Property security. My work through asymmetric form, seek independent expression of personality in "positive and negative shape" and "blank space", which not only conforms to traditional aesthetic, but also innovatively interprets the concept of "consulting service", fully expressing the needs of the brand.
- Project Duration
- It took one month to complete the design in Beijing, China
- Operation Flow
- LOGO lets people see its industry attributes immediately, so that playing a very good brand communication effect.
- Team Members
- Gu Jin
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