Prakrishi Ambalaža za med by Vishal Vora is a highly esteemed winner of the very prestigious 2023 Сребрна награда A' Design Award in Дизајн паковања Competition Category.
СребрнаПаковање· 2023
Prakrishi Ambalaža za med
by Vishal Vora
Client: Prakrishi
Сребрна награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #141936The Design
About Prakrishi Ambalaža za med
Prakrishi je dizajn ambalaže za asortiman od šest aromatizovanih vrsta meda. Asortiman proširuje postojeći brend i zadržava njegov minimalistički stil i velikodušan beli prostor. Stilizovani motiv zasnovan na pčelinjim krilima služi kao glavno vizuelno sredstvo. Motiv daje asortimanu meda prepoznatljiv identitet i pomaže kupcima da razlikuju šest ukusa na polici. Svaki med je punjen u staklenu bocu visine 180 milimetara i širine 100 milimetara. Etiketa boce i navlaka poklopca štampane su na prirodno belom teksturiranom papiru.
The Recognition
About the Сребрна награда A' Design Award
Prakrishi Ambalaža za med је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Prakrishi Ambalaža za med буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Prakrishi Ambalaža za med је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Range of 6 distinct flavored honeys for the mother brand Prakrishi
The transliteration of bee wings into an aesthetic manner as a visual device that not just creates an eye-catching graphic but also delivers sufficient visual information to the consumer to make an informed decision at the shelf.
the usual lot where we see the insect in its so-called natural (and well, a boring) avatar. But here, the same bee turns into a heart-warming messenger! - Dimensions & Packaging
- Height 180mm X Width 100mm X Width 100mm
- Tags
- Honey, Packaging, Branding, Motif, illustration
- Production Technology
- We have used Glass bottle as a Primary container and bottle label and Lid cover have been printed on Natural white texture paper.
- Design Challenge
- Challenge was to create a product extension for the mother brand Prakrishi - which has several other segments under it - this range of 6 distinct flavored honey faced a challenge to maintain the fine balance. on one hand, it should have a distinguished identity as product segment but without being too away from the flagship brand's visual grammar.
- Research
- Understand the consumer mind set and need of the very market it is going to sell,
- Inspiration
- As we can see, the design parameters of the flagship brand have lots of white space and minimal approach to it. so we carried forward the same principles and used only the necessary part of the graphic to convey the whole story without moving away from the packaging and design guidelines.
- Project Duration
- The project started in Jan 2021 in India and finished in March 2021 in India,
- Operation Flow
- Project was designed completely in design studio, from sourcing of bottle to selection of exact paper for to get desired result, after that complete set of mock-ups was given to the printer to get right result.
- Patents
- None
- Team Members
- Vishal Vora
- Image Credits
- Vishal Vora (Sol Benito)
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