Jiang Hu Alkoholna Pića - Ambalaža by Wei Li is a highly esteemed winner of the very prestigious 2023 Гвоздена награда A' Design Award in Дизајн паковања Competition Category.
ГвозденаПаковање· 2023
Jiang Hu Alkoholna Pića - Ambalaža
by Wei Li
Client: Shenzhen Reform Brand Consultant and Design Co.,Ltd.
Гвоздена награда A' Design Award Winner in Паковање Category
Verified Award Winner
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About Jiang Hu Alkoholna Pića - Ambalaža
Jiang Hu je dizajn ambalaže za huang jiu, tradicionalno kinesko pirinčano vino. Poklopac boce je dovoljno težak da se koristi kao pritiskač za papir, a takođe se može okrenuti i koristiti kao čaša za piće. Boca sadrži malu zapreminu, prilagođenu uobičajenim navikama pijenja. Spoljašnja kutija je izrađena od pene umesto papira, tako da ista kutija štiti bocu tokom transporta. Grafika kao temu koristi drevni kineski žeton i prikazuje život mačevaoca. Cilj je bio dati starom proizvodu svež imidž.
The Recognition
About the Гвоздена награда A' Design Award
Jiang Hu Alkoholna Pića - Ambalaža је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Jiang Hu Alkoholna Pića - Ambalaža буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Jiang Hu Alkoholna Pića - Ambalaža заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The work is exquisite and practical to satisfy any kinds of consumers: the bottle top is heavy enough to be used as paper weight; it also can be used as a glass if turn it over. Besides, it’s a new product of small capacity to fit for people’s capacity for liquor in general.
- Dimensions & Packaging
- 180mm x 90mm x 50mm
- Tags
- Alcohol, Package, Chinese
- Production Technology
- It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
- Design Challenge
- This product is environmental-friendly. It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
- Research
- The name of the product is “Jiang Hu”. The word “Jiang Hu” sets in the world of elites, it represents a world full of heroes, a fair society that imparting skills to each other, and maintaining a strict code of honor. The "token" is a metal plate that symbolizes strength and bravery, it was also used to authorize military operations in ancient China. Therefore, the "token" used as a symbol to express the "power" of the "jianghu", depicting the initial process of a Chinese swordsman's maturity through adventures and hardships.
- Inspiration
- Huang jiu is a traditional Chinese specialty that was invented in China about 7 thousand years ago. At the market today, huang jiu products remain the similar packaging design and never highlight any characteristics of traditional Chinese huang jiu. Jiang Hu’s design broke through the conventional mode of thinking, showed a new image of traditional Chinese Huang jiu. It takes the “token" as a design clue, depicting the ups and downs of a swordsman's life in ancient China.
- Project Duration
- The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.
- Operation Flow
- Since huang jiu has gone through such a long history for nearly 7 thousand years in China, people have seen it as a kind of old-fashioned product. “Jianghu” redefined this old but precious Chinese legacy and tried to show a side of fashion by its cultural value of huang jiu. It was a brand new idea on the market.
- Team Members
- Mr. Li Wei
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