Ecovacs Enterijer maloprodajnog objekta by Shenzhen Scene Aesthetic Design Co., Ltd is a highly esteemed winner of the very prestigious 2023 Гвоздена награда A' Design Award in Дизајн ентеријера и изложбених простора Competition Category.
ГвозденаЕнтеријер· 2023
Ecovacs Enterijer maloprodajnog objekta
by Shenzhen Scene Aesthetic Design Co., Ltd
Client: ECOVACS SI Design
Гвоздена награда A' Design Award Winner in Ентеријер Category
- 9,923
- Verified Award Winner
- Verify Award Status for #142308
The Design
About Ecovacs Enterijer maloprodajnog objekta
Ecovacs je enterijer maloprodajnog objekta dizajniran za pametne robotske proizvode, ukupne površine 150 kvadratnih metara. Prodavnica predstavlja temu boljeg načina života kroz kućne scenarije u kojima se spajaju tehnologija i svakodnevni život. Glavnim prostorom dominira plava boja u gradijentu, kojoj se pridružuju topla drvena tekstura i srebrno-sivi izlagački elementi sa metalnim finišem. Okrugli oblici preuzeti iz brend logotipa i proizvoda korišćeni su kao vizuelni jezik. Osmišljena ruta vodi posetioce kroz zone za demonstraciju, prodaju, iskustvo i scenarije korišćenja. Prodavnica je otvorena u Kini 2022. godine.
The Recognition
About the Гвоздена награда A' Design Award
Ecovacs Enterijer maloprodajnog objekta је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Ecovacs Enterijer maloprodajnog objekta буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Ecovacs Enterijer maloprodajnog objekta заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project is an offline retail store for Ecovacs, which themed with a better way of life. Based on the brand mission of Robotics for All, the designers of the project explored the intimate relationship between robots and humans and built this experiential retail space which guides feelings and touring routes of customers in different scenarios and meet their experience and consumption needs.
- Dimensions & Packaging
- 150㎡
- Tags
- New retail model,Immersive experience,Future home scenarios,robots; Humanistic
- Production Technology
- 1. Gradient blue dominates the main visual space. Combined with the warm color wood grain and silver gray, metal-textured display shelves, the main space creates a futurist vibe and narrows the distance between the space, products and customers.
2. The designers use round shapes extracted from the brand logo and products as the visual language to keep the unity and consistency between the main brand elements and space design, and enhance the visual memory of customers. - Design Challenge
- This project represents an exploration of new retail stores for robot products. The design team sets up home scenarios in the futurist looking space and creates elaborate moving paths to simulate the application of the products in real life. In addition, it creates a home atmosphere to guide feelings and touring routes of customers, highlighting the emotional bond between robots and man.
- Research
- As part of Ecovacs strategic planning, the optimization and upgrading of offline stores, including enhancing immersiveness and creating interactive service and purchasing experience for customers, are highly emphasized by ECOVAC. Through careful renovation, the company manages to create a platform for customers to experience its intelligent robot products. Tech fans can now feel the charm of robotics and the benefits it brings for families by experience the products directly.
- Inspiration
- Ecovacs believes that robots are our partners and intimate friends who will bring us a better way of life. The company hopes humans can develop together with robots to achieve extraordinary value. In this connection, the project starts by probing into the relationship between man and robots, and narrows the boundary between technology and mankind by creating futurist home scenarios where life and technology are harmoniously integrated.
- Project Duration
- The project began in January 2022 and was launched in China in June 2022.
- Operation Flow
- Carefully designed moving line in six aspects: browsing, touring, checking, resting, thinking, moving.
Product demonstrations on both sides of the entrance to attract customers;
Product selling area and display area for customers to tour around and browse;
Product experience area to attract customers to stop and watch product demonstrations, allowing them to sit down for deeper communication;
Scenario section shows the scenes of product use in the home, creates demand and facilitates purchases. - Team Members
- Wendong Zhou,
LEE YOUNGBIN,
Jingfan Chen,
Liandan Cui,
Shuidong He,
Qilin Yang
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