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Xijiajia Digitalni čovek zasnovan na veštačkoj inteligenciji by Baidu Online Network Technology

Xijiajia Digitalni čovek zasnovan na veštačkoj inteligenciji by Baidu Online Network Technology is a highly esteemed winner of the very prestigious 2023 Платинаста награда A' Design Award in Компјутерска графика, 3Д моделирање, текстурирање и рендеринг Competition Category.


ПлатинастаКомпјутерска графика· 2023

Xijiajia Digitalni čovek zasnovan na veštačkoj inteligenciji

by Baidu Online Network Technology

Client: Baidu Online Network Technology (Beijing) Co., Ltd

Платинаста награда A' Design Award Winner in Компјутерска графика Category

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The Design

About Xijiajia Digitalni čovek zasnovan na veštačkoj inteligenciji

Xijiajia je digitalni čovek kreiran i pokretan veštačkom inteligencijom. Izgled Xijiajia je generisan spajanjem crta lica desetak popularnih azijskih žena. Izrazi lica, pokreti, govor i odeća takođe se proizvode algoritmima i mogu se menjati u skladu sa svakom scenom. Xijiajia može da vodi razgovore u realnom vremenu, peva, pleše, oblači se, prenosi uživo i stvara slike, muziku i aranžmane. Podržani su znakovni jezik i nekoliko govornih jezika, što pomaže korisnicima sa oštećenjem sluha. Projekat istražuje kako ljudi i mašine mogu da rade zajedno.

The Recognition

About the Платинаста награда A' Design Award

Xijiajia Digitalni čovek zasnovan na veštačkoj inteligenciji је добитник Платинасте награде A' Design Award, изузетно престижног признања које се додељује заиста изузетним, елегантним и величанственим дизајнима. Добитници Платинасте награде чуда су стварања, сведоци граница интелектуалне креативности, и показују ненадмашан професионализам и геније својих дизајнера. Очекује се да ови дизајни буду најпознатији радови који дефинишу естетику једне епохе, доприносе добробити друштва и померају границе уметности, науке, дизајна и технологије. Xijiajia Digitalni čovek zasnovan na veštačkoj inteligenciji показује трансцендентан ниво изврсности и без сумње чини свет бољим местом својим корисним и вредним особинама. Xijiajia Digitalni čovek zasnovan na veštačkoj inteligenciji је рад награђен Платинастом наградом A' Design Award који буди жеље, инспирише, узбуђује, одушевљава и изазива велику радост.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Xijiajia is a digital virtual idol created by Ai, who can create works via Ai. Driven by Ai, she has human appearance, perception, interaction and self expression, whose looks, facial expressions, action, speaking and even clothes are all generated by Ai algorithm. Xijiajia can perform intelligent communication and interaction with users based on her personality set. Moreover, she achieves deep learning via Ai to do creative works like painting, composition and music arrangement independently.
Tags
HD Digital Human Driven by AI, AIGC Technology, Interaction of Human Style, Autonomous Updating and Iteration, Translation of sign language and multiple languages in real time
Production Technology
The looks of Xijiajia are generated via Ai extracting and fusing facial features of a dozen most popular Asian women. Her facial expressions, action, speaking and even clothes are all generated by Ai and can be freely changed according to actual scenarios. Featured by human perception, interaction and self expression, Xijiajia is able to put herself in shoes of users and independently generate the specific dialogues appropriate to scenarios, becoming the digital human who understands users best.
Design Challenge
Compared with traditional counterparts, Xijiajia features human thinking and independent learning and iteration. Such the first AI digital human loaded with AIGC technology worldwide fills the blank of virtual humans in the field of content creation and contributes to cost reduction and efficiency increase of content creation. She can translate multiple languages and sign language, lightening the burden of the social needs of professionals and benefiting people with hearing impairment.
Research
The content generation in the age of web3.0 is reformed from UGC and PGC to AIGC, namely content generated by AI. As a digital human really driven by AI, Xijiajia equips herself with the world class comprehension, iteration and independent creativity. She will act as an observer for the human world to connect the AI world and the human world, and promote the innovation in AI digital human and content creation to reduce cost and increase efficiency of social resource acquisition.
Inspiration
With the development of computer science, Ai has become an important part of the world that cannot be ignored, which raises concerns about the coexistence of Ai and human beings. To connect the AI world and the human world, a digital human Xijiajia created by Ai was born. Via such an observer for the human world, the design team aims to deeply think the relationship between human beings and Ai, and explore the trend of the future development.
Project Duration
The project was designed and developed in Beijing in November, 2021 and launched in China in February, 2022.
Operation Flow
Xijiajia boasts nine core abilities including AIGC, conversation in real time, AI singing and dancing, AI mouth movements and facial expressions, AI dressing, live streaming, multiple languages as well as operation based on platforms, and achieves independent learning and iteration during communication with user, who realizes AI performing, live streaming and generation of creative works like a human.

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