Jiangshiguo State Liquor Ambalaža za flašu likera by Hai Zhu is a highly esteemed winner of the very prestigious 2023 Сребрна награда A' Design Award in Дизајн паковања Competition Category.
СребрнаПаковање· 2023
Jiangshiguo State Liquor Ambalaža za flašu likera
by Hai Zhu
Сребрна награда A' Design Award Winner in Паковање Category
- 26,279
- Verified Award Winner
- Verify Award Status for #142537
The Design
About Jiangshiguo State Liquor Ambalaža za flašu likera
Jiangshiguo State Liquor je dizajn ambalaže za ograničenu kolekciju kineskog likera jiang arome. Flaša nosi izbočeni reljef planinskih linija i zlatnih tačaka, koje simbolizuju zemlje i reke Kine. Boja površine prelazi od svetloplave do mastilo plave, sugerišući plavo nebo i zelene planine. Blagorodni oblaci i figura zmaja Loong ilustrovani su na dve strane. Zatvarač je izrađen od punog drveta i metala, prikazujući teksturu drveta i pozlatu. Reljef prati ergonomiju, tako da je flašu lako držati. Ambalaža se otvara povlačenjem.
The Recognition
About the Сребрна награда A' Design Award
Jiangshiguo State Liquor Ambalaža za flašu likera је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Jiangshiguo State Liquor Ambalaža za flašu likera буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Jiangshiguo State Liquor Ambalaža za flašu likera је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Jiangshiguo State Liquor is a limited collection jiang-flavor liquor. Sticking to the concept of simplicity, the product package symbolizes China's prosperous lands and rivers through the vivid relievo. The spirit of ingenuity of Chinese liquor-makers has also been integrated into the design, presenting a unique and classic flavor of Chinese liquor.
- Dimensions & Packaging
- product dimensions, 120mm x 120 mm x 280 mm
- Tags
- Jiang-flavor package, state liquor, the spirit of ingenuity, the inheritance of liquor-making techniques, Chinese liquor culture
- Production Technology
- The bottle cap is made of solid wood and metal with the richer texture of wood grain and gilding. The surface is outlined with golden lines and core elements, including the trend lines of mountains and golden dots, which echoes the bottle design. The two sides are illustrated with auspicious clouds and Loong, which are the most representative Chinese patterns. The Loong stands for the noble Chinese emperors and a prosperous country to convey the classic flavor of State Liquor directly.
- Design Challenge
- Unlike other liquor packages in the market, this product is a pioneer to utilize convex trend lines of mountains and golden dots as the major elements. This not only symbolizes the prosperous lands and rivers vividly but also expresses a lingering flavor of the liquor. And the gradual color on the product package changes from light blue to ink blue presents a view of the blue sky and lush mountains, and intuitively conveys the increasingly stronger flavor over time.
- Research
- As China state liquor, the liquor culture represented by Baijiu one of Chinese liquor has been spread for thousands of years thanks the inheritance and persistence of Chinese liquor-maker. Tasting the liquor can lead users to associate it with the state liquor and the liquor culture embodied can raise social awareness of traditional Chinese culture, leading to the inheritance and spread of Chinese liquor culture.
- Inspiration
- Inspired by the Chinese ingenuity, Jiangshiguo State Liquor introduces its embodied ongoing exploration, persistence, refinement, sharing and inheritance of Chinese ingenuity to consumers through its simple and exquisite package. This leads to an understanding of Chinese liquor culture to boost Chinese culture confidence.
- Project Duration
- Jiangshiguo State Liquor was developed in May 2021 in Chengdu, China, and was launched in Guizhou in May 2022.
- Operation Flow
- The relievo of mountain trend lines on the bottle follows ergonomics, which not only makes it a high-end gift but also fit hands for easier grip that is not prone to slip. Its package can be pulled and opened, which can give consumers a stronger sense of ritual when opening compared with common cap-opening liquor bottles.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
