Formula Продавница by Hsu Ti-Pin is a highly esteemed winner of the very prestigious 2023 Сребрна награда A' Design Award in Дизајн ентеријера и изложбених простора Competition Category.
СребрнаЕнтеријер· 2023
Formula Продавница
by Hsu Ti-Pin
Client: Muyi Creation
Сребрна награда A' Design Award Winner in Ентеријер Category
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- Verified Award Winner
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The Design
About Formula Продавница
Овај бренд кафе ланца продавница смештен је у независној згради висине 6,5м и има велике површине прозора са сваке стране за довољно осветљења. Једноставан, али елегантан црни, сиви и бели дизајн брзо га је учинио популарним местом за пријаву након што је завршен. Унутрашњост красе троугласти 3Д геометријски облици који дочаравају слику ледене кафе за коју је кафић специјализован.
The Recognition
About the Сребрна награда A' Design Award
Formula Продавница је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Formula Продавница буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Formula Продавница је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project is a chain store coffee brand. it is an independent building with a raised height of 6.5m, where the two sides facing the roads both feature a large area of windows for lighting; the simple and well-executed black, grey, and white looks of the structure turns it into a popular check-in spot soon after its completion. It is decorated with triangular 3D geometric forms resembling an hourglass, implying the image of ice drip coffee which the cafe specializes in.
- Dimensions & Packaging
- The property is about 305 square meters.
- Tags
- Interior Design, Cafe, White tone, Wooden texture, Modern style
- Production Technology
- The greenish-grey section for the top of the building is made with metal corrugated boards, while the weather-durable white middle section applied granite paint decorated with linear arrays and the name of the cafe with backlighting to enhance the visual layers. The inside of the cafe applied a soft white tone with a massive amount of mellow wooden texture for overlapping volume and decoration design, which is decorated with metal lights and greyish-blue brand logo…etc.
- Design Challenge
- For a commercial dining space, how to cater to the accommodation capacity of customers, the degree of comfort, the brand image and the profit of the proprietor under the criteria of a certain space and budget are all key points to be considered. Therefore, other than clearly dividing the work zone for the planning of an independent cafe, it can also increase the interaction between the buyer and the seller, offering a relatively flexible spatial arrangement.
- Research
- In order to relieve the severe sun exposure on the west wing of the building, the space is deliberately retreated to form a raised semi-alfresco area, where the square mirror set up on top of the semi-alfresco area is capable of mirroring the prosperous trees from different angles. A rectangular window is designed by the corner to ingeniously incorporate the tranquil postures of the trees indoors, where one can experience the different window views along with the change of the seasons.
- Inspiration
- The chain's name is Cuiqu, is the Chinese word for Extraction in Romanization system; is also the root of the brand. In order to combine the brand story with the building volume, the imagery and the materialization of the word Extraction has become the core of the inspiration. The existing frame is surmounted via stripping off the geometric blocks from the main structure, and combining different materials to create a multi-layered reality.
- Project Duration
- The project finished in 2021, in Taichung City, Taiwan.
- Operation Flow
- In order to correspond to the golden block environment and to optimize the brand image, an image wall with the ice drip coffee logo welcomes the guests at the entrance while adequately embellishing the dynamics of the personnel in the open coffee zone behind the wall. The sofa booth seating area applied a horizontal triangular montage on the back wall, reinforcing the image of an ice drip coffee maker while extending the brand concept a step further.
- Team Members
- Hsu Ti-Pin
- Image Credits
- Liu Po-Nien
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