Tathra Eco Camp Идентитет Бренда by Amanda Dempster is a highly esteemed winner of the very prestigious 2023 Гвоздена награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
ГвозденаГрафика· 2023
Tathra Eco Camp Идентитет Бренда
Client: Amanda Dempster
Гвоздена награда A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #142725The Design
About Tathra Eco Camp Идентитет Бренда
Након што је уништен у разорним пожарима у Аустралији, Татра Еко кампу је био потребан симболичан идентитет који би причао причу о подмлађивању, историји и природном понирању. Власници су тражили бренд пакет који би био херој јединствене приче ове земље, истовремено поштујући њен културни значај и њихову посвећеност еко-туризму. Резултирајући стил и репрезентација бренда одражавају природну привлачност кампа и одају почаст обновљеном пејзажу са култним прстеновима дрвећа и јединственом шемом боја која симболизује раст, историју и подмлађивање дестинације.
The Recognition
About the Гвоздена награда A' Design Award
Tathra Eco Camp Идентитет Бренда је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Tathra Eco Camp Идентитет Бренда буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Tathra Eco Camp Идентитет Бренда заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Following their destruction by the Australian bushfires, Tathra Beach Eco Camp embarked on a rebrand to creatively tell their story of rebirth and to relaunch their destination with a new hope and identity. The new brand needed to reflect their unique story, their destruction and hope, their lands rich cultural and indigenous roots, reflect their intensive rebuild, and their commitment to a renewed eco tourism experience.
A unique identity that reflected the natural priority of the destination and the vivid history of the renewed landscape was delivered. - Dimensions & Packaging
- Comprehensive Brand Design Package & Products were designed, produced/printed & delivered, including:
Creative Concepts
Complete Style Guide,
Custom Designed Wordpress CMS Website,
Full Social media setup, launch
Social media ad campaigns & creatives
Social media launch posts campaign
Unique timer etched guest interactive digital guides
All physical signage
Branded promotional products & giveaways
Printed Stationery & Collateral - Tags
- Brand Design, Logo Design, Eco Tourism, Tathra Beach Eco Camp
- Production Technology
- A range of avenues were explored in strategizing the creative direction for the brand. Color psychology principles were researched for values related to relaxation and tourism, whilst considerations were also made to the local fauna, wildlife, and the colors and material selections made for the new buildings. This ensured and online/ offline consistency of guest experience across the brand and stay.
The insights gained were translated and realised into a cohesive brand design featuring the 'tree rings of life/history' - that spans across typical brand elements, a unique website, social media, advertising and other mediums. - Design Challenge
- The challenges in creating this brand were multifaceted. Previously run as a caravan park, and tragically destroyed by the Australian bushfires, this created an opportunity for the new owners to reinvent the destination to deliver a new and unique experience for guests. Delivering a brand and creative strategy that paid tribute to the story of the location and honoured the cultural significance and history of the land, whilst also engaging new guests about the future was a great challenge.
- Research
- In development and realisation of the strategy for this brand, a number of factors were evaluated: colour psychology values and their relationship to the brand values, competitor marques and identity to ensure unique placement and positioning, and the form, colours, materials and planning of the rebuilt physical spaces, buildings and physical landscape were considered to ensure a digital and physical consistency of brand and identity.
- Inspiration
- With a rich story of rejuvenation following fires, this Eco Camp and Tourism Destination needed a symbolic brand that represented their various stages of history, their rich cultural connection, and the changes the physical landscape had endured.
The tree 'rings of life' were chosen as the symbol to represent the locations history of growth and rebirth, and to reflect the unique eco experience the destination delivers. In doing so the brand has been set apart from the traditional leaf or gecko icons commonly represented in eco tourism branding. - Project Duration
- The project started in Early 2021, with brand launched in July 2022 for pre-opening campaign to support December opening.
- Operation Flow
- The resulting brand delivered a style of identity not before seen in the Australian Eco Tourism Space. The elements of the brand were adapted across various production mediums and in pleasing variations to meet form of purpose. Eg, high contrast ads and simple representation for physical signage, Contrasting variations and adaptions for visual interest on social media etc.
- Patents
- Copyrights belong to Tathra Beach Eco Camp and Holiday Brands For Trademark (2021)
- Team Members
- Amanda Dempster
- Image Credits
- Photography Credits: Wes Alan & Tony Harrington (2021)
Illustration & Creative Brand Design Credits: Amanda Dempster (2021)
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