Mohanii Identitet brenda by Wei Sun is a highly esteemed winner of the very prestigious 2023 Сребрна награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
СребрнаГрафика· 2023
Mohanii Identitet brenda
by Wei Sun
Client: DOTONE Brand Design
Сребрна награда A' Design Award Winner in Графика Category
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- Verified Award Winner
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The Design
About Mohanii Identitet brenda
Mohanii je identitet brenda kreiran za modnu marku ukorenjenu u orijentalnoj kulturi. Logotip je zasnovan na latiničnim slovima, koja brendu daju jednostavan i internacionalni ton. Slovo M je centralni simbol i upućuje na mastilo, povezujući znak sa kineskom kaligrafijom. Serifni oblici i konturne linije su kombinovani i reinterpretirani. Slova M i H su naglašena, dok su ostala slova redukovana, tako da se formiraju vizuelni slojevi. Simbol se može ponavljati, razlagati i ponovo komponovati, i može se primeniti na bilo koji medij.
The Recognition
About the Сребрна награда A' Design Award
Mohanii Identitet brenda је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Mohanii Identitet brenda буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Mohanii Identitet brenda је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Mohanii logo is dominated by English, reflecting the international simplicity and tonality; it is simplified and linked through the image of Chinese calligraphy, and the M is innovatively used as the core identification symbol and integrated into the oriental humanistic spirit.
MOHANII combines and reinterprets serifs and isolines. Symbols strengthen M and H, and weaken other characters to form visual layers, so that they form a unified image energy field. - Dimensions & Packaging
- The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual production.
- Tags
- Brand Design, Logo Design, Brand Identity, Fashion Branding, Geometric Art
- Production Technology
- M corresponds to ink, which is the core identification element of the brand and the spiritual carrier of the brand. The design uses the humanistic core as the strength to superimpose the brand height, has a unique texture and extended vitality, and implants cultural genes into the brand identity. It can be repeated, broken up, composed and integrated into abstract oriental elements, and can be applied to any medium.
- Design Challenge
- There are two challenges to face. One is how to creatively excavate a unique brand visual language in an international style, penetrate and implant the brand cultural genes, and establish a differentiated, exclusive and recognizable industry identity for the brand. The second is how to build a bridge of communication between brands and users, and convey the cultural connotation behind fashion products, so as to give the realization of brand value as a fulcrum.
- Research
- Mohanii is a fashion pioneer brand positioning the core of the oriental spirit. Based on the vision of "high-end experimentation", Mohanii is committed to building a brand in multiple dimensions such as culture, art, business, and fashion trends. With the brand tenet of "continuously providing consumers with fresh experiences through visual innovation", it actively explores the possibilities between aesthetics and commerce. Therefore, it is necessary to establish a new fashion brand identity that is unique and has avant-garde artistry.
- Inspiration
- Drawing inspiration from Chinese ink and wash, we designed a brand symbol with vitality and "sportiness" for the brand, which can be broken up, reconstructed and integrated with abstract oriental elements. The design is based on plane composition, postmodern abstraction as the form of expression, based on fashionable geometric shapes, integrates oriental culture to interpret black and white classics, and finally forms a visual image with avant-garde artistry and commercial recognition.
- Project Duration
- The project started in Shenzhen in December 2020 and completed in Shenzhen in July 2021.
- Operation Flow
- Through the personalized use of brand logos in different media, consumers can bring different fresh visual experiences and perceive the unique texture and extended vitality of brand logos. For consumers, consumption is also an appreciation of aesthetic life. This kind of consumption behavior based on aesthetics will increase people's attention to traditional culture and generate continuous links.
- Patents
- All copyrights DOTONE Brand Design,2020
- Image Credits
- Image #1-#5
Designer,Wei Sun,2020
Designer,Mingran Wu,2020
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