Tongming Vision Correction Logotip by Kuaiyu Tang is a highly esteemed winner of the very prestigious 2023 Сребрна награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
СребрнаГрафика· 2023
Tongming Vision Correction Logotip
by Kuaiyu Tang
Client: Shanghai Tongming Vision Correction Center
Сребрна награда A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #144198The Design
About Tongming Vision Correction Logotip
Tongming korekcija vida je logotip kreiran za centar za korekciju vida namenjen mladima i deci. Naziv Tongming znači zenica i svetao, pa je zenica upotrebljena kao glavni element dizajna. Tri zenice sa različitim stepenima jasnoće raspoređene su u niz koji prikazuje proces korekcije od zamućenog do jasnog vida. Logotip se primenjuje na vizitkartama, notesima i plakatima. Vizitkarte i prateći komplet štampani su na specijalnom papiru, dok su za plakate korišćeni spoljašnji fotografski materijali.
The Recognition
About the Сребрна награда A' Design Award
Tongming Vision Correction Logotip је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Tongming Vision Correction Logotip буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Tongming Vision Correction Logotip је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo name of Tongming means pupil and bright in English and therefore, pupil is adopted as the main design element.Three pupils of different degrees are arranged and designed to show the correction process of pupils from blurred to clear.
- Dimensions & Packaging
- Size of business card, width 90mm x height 55mm, size of note, width 210mm x height 285mm, etc
- Tags
- Logo design, business card design, memo design, poster design, website design, etc
- Production Technology
- The business card and the casual set are special paper, and the poster uses outdoor photo materials.
- Design Challenge
- To develop a project, the enterprise name is very important and needs to be more relevant to the industry. Generally speaking, it is very difficult to challenge the enterprise name and industry. The design should be internationalized according to the form and style as much as possible to capture the symbols in the industry,
- Research
- The center relies on the latest ophthalmic technology of Tongren Hospital, according to the principle of "three linkage" of binocular vision, uses pure physical training methods, and does not inject, take medicine, or touch the eyes. It is safe and risk-free. It is specialized in correcting myopia, hyperopia, amblyopia, astigmatism, and squint of young people. The technology is advanced and the effect is remarkable.
- Inspiration
- Tongming Vision Correction Center is a national chain organization specialized in correcting the vision of young people and children.
The logo name of Tongming means pupil and bright in English and therefore, pupil is adopted as the main design element.Three pupils of different degrees are arranged and designed to show the correction process of pupils from blurred to clear. - Project Duration
- The longest time of the project is spent on the logo. The purpose is very clear. A good image system is required. First, a good logo is needed. Then, the development of graphics is assisted. Then, some evolution and plasticity are done. The whole time can be completed in half a month.
- Operation Flow
- The project took half a month to complete.
- Team Members
- Kuaiyu Tang
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