Сребрна Паковање · 2023
Snow Zero Ambalaža za piće
by China Resources Snow Breweries Ltd.
- Сребрна награда A' Design Award 2023 in Паковање
- CLIENT: China Resources Snow Breweries
- Estimated Number of Design Views: 30,143
- Verification code C0BB4EA7BB · Verify this award
Colors
About Snow Zero Ambalaža za piće
Snow Zero je dizajn ambalaže za tvrdu gaziranu vodu sa niskim sadržajem alkohola i malo kalorija. Naziv Zero odnosi se na ponoć, koja se posmatra i kao kraj i kao početak. Simbol beskonačnosti na ambalaži izražava ideju kontinuiteta. Cifra 0 je prikazana sa trodimenzionalnim efektom tečnog metala kako bi sugerisala lagan i osvežavajući ukus. Ilustracije na bocama oslanjaju se na pionirske stilove vizuelne umetnosti radi futurističkog izgleda. Boce u obliku kapi vode mogu se spojiti grlić na grlić, tako da dve boce formiraju novi simbol beskonačnosti. Koriste se aluminijumske limenke i staklene boce.
About the Сребрна награда A' Design Award
Snow Zero Ambalaža za piće је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Snow Zero Ambalaža za piće буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Snow Zero Ambalaža za piće је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Press Kit
- Unique Properties
- Zero is the low alcohol and low calorie hard sparkling water dedicated to the z generation. Its package design features the infinity symbol, which vividly interprets the endless happy hours consumers can get when savoring the hard sparkling water. Additionally, the illustrations on bottles are elaborately designed based on pioneer visual art such as Expressionism and Memphis, creating strong aesthetic appeal to the z generation who have a fancy for pretty things.
- Dimensions & Packaging
- Bottle: 288 ml height- 222 mm
Can: 330 ml height- 145 mm - Tags
- Alcohol Packaging, Gen Z, Hard Sparkling Water, Pioneer Visual Art, Font Effect of 3D Liquid Metal
- Production Technology
- aluminum can and glass bottle
- Design Challenge
- The challenge of the project laid in how to stand out in the crowded market of essentially identical products and to catch eyes of consumers in the consumption scenarios. For this end, the package design applies the font effect of 3D liquid metal on the figure 0 to visually convey the low calorie and refreshing taste of the product, quite striking and impressive. The illustrations of various art styles are also adopted to reinterpret what the ZERO can be, exuding a coherent vibe of futurism.
- Research
- In light of the preferences of the z generation, the design team labeled the hard sparkling water as ZERO to denote the infinite enjoyment it brings and the midnight for people to indulge in revelry. The ZERO is expected to create a mental habitat for the z generation to take their stress and disguise off and to show their true personalities in the leisure moments.
- Inspiration
- The hard sparkling water is subtly named as Zero to symbolize the midnight, a time to enjoy revelry and welcome a new day. The continuation Zero implies is encapsulated and visualized by the infinity symbol, to connote the endless enjoyment offered by the hard sparkling water. For stronger aesthetic appeal, the figure 0 takes on the font effect of 3D liquid metal, which exudes a striking futuristic style to make the package design match the consumption scenariosmore closely.
- Project Duration
- The design and development of ZERO started in Beijing, in September 2021. It will be introduced to the market in China, in August 2023.
- Operation Flow
- With the uniquely designed water drop shape, any two bottles can be connected mouth to mouth to form a new infinity symbol. This subtle shape design boasts much playfulness, and offers every consumer a new approach to socializing and interacting with others.
