Snow Draft Beer Ambalaža za pivo by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 Златна награда A' Design Award in Дизајн паковања Competition Category.
ЗлатнаПаковање· 2023
Snow Draft Beer Ambalaža za pivo
by China Resources Snow Breweries Ltd.
Client: China Resources Snow Breweries
Златна награда A' Design Award Winner in Паковање Category
- 53,797
- Verified Award Winner
- Verify Award Status for #144347
The Design
About Snow Draft Beer Ambalaža za pivo
Snow Draft Beer je serija ambalaže za točeno pivo od čistog slada, proizvedena u obliku aluminijumske limenke i staklene flaše. Dizajn sledi minimalistički pristup i koristi aurora zelenu i čisto belu kao glavne boje. Linijski crteži slada, hmelja i talasa vode upućuju na tri sastojka za varenje piva. Staklena flaša je blago sužena u struku radi udobnog držanja i ima reljefno utisnute znakove kineske kaligrafije koji znače čisto i točeno. Flaša sadrži 460 ml, a limenka 500 ml. Jedinstven dizajn ima za cilj da prenese čistoću i svež ukus.
The Recognition
About the Златна награда A' Design Award
Snow Draft Beer Ambalaža za pivo је добитник Златне награде A' Design Award, огромно престижног признања које се додељује првокласним, дивним и изванредним дизајнима. Добитници Златне награде изузетно су иновативне, визионарске и блиставо задивљујуће творевине које одражавају геније, мудрост и умеће својих дизајнера. Очекује се да Snow Draft Beer Ambalaža za pivo буде високо хваљен, трендсетерски и монументалан изум који доноси беспримерну вредност. Овај дизајн награђен Златном наградом A' Design Award спектакуларно је, поштовано дело које у великој мери користи и помера границе уметности, науке, дизајна и технологије. Snow Draft Beer Ambalaža za pivo ствара интензивна осећања жеље, буди страст, подстиче креативност и фасцинира нас.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Dedicated to the first pure malt draft beer in China launched by Snow Breweries, the series of package design is expected to highlight the pure materials and advanced brewing technology of this beer. The minimalist package design takes unique aurora green and pure white as the main color scheme, and harmoniously combines the patterns of malt, hops and water ripples to convey the pure and original taste of the beer.
- Dimensions & Packaging
- Bottle: 460 ml Height-257 mm,
Can 500 ml Height- 168 mm - Tags
- Beer Packaging, Pure Malt, Minimalism, Calligraphy Font, Draft Beer
- Production Technology
- aluminum can and glass bottle
- Design Challenge
- To address the challenge of conveying the original fine taste of the pure malt draft beer, the package design follows minimalism, just decorated with the patterns of brewing materials to avoid redundancy. The central white label is complemented by the relief characters of Chunsheng (meaning pure and draft) in the calligraphy font, to visualize the smooth taste and purity of the beer. The bottle is elaborately treated to take on aurora green, giving consumers a higher level of aesthetic pleasure.
- Research
- Thanks to the technology of micron level sterile membrane filtration and the advanced process for brewing draft beer, the pure malt draft beer launched by Snow Breweries retains the nutrition and fresh taste to the utmost. Brewed only with water, malt and the select hops of Hersbruker and Czech Saaz, it therefore boasts a fresh and mellow taste, plus a pleasing wheat flavor, which redefines how pure and fresh the high end beer can be for every consumer valuing a quality life.
- Inspiration
- To straightforwardly express that the beer is brewed only with water, malt and hops, the series of package design uses aurora green and pure white as the main tone, and further combines the patterns of malt, hops and water ripples, as well as the font of calligraphy. It therefore creates a unified and coherent visual identity, highlights the brewing concept of purity and high quality, and also vividly channels the fresh and original taste of the pure malt draft beer.
- Project Duration
- The design and development of the pure malt draft beer started in Beijing, in September 2020. It was introduced to the market in China, in August 2022.
- Operation Flow
- The bottle is slightly narrowed at the waist for a comfortable grip and a soft vibe. It is also embossed with the Chinese characters of Chunsheng (meaning pure and draft) in the font of calligraphy, whose sleek lines visually imply the smooth taste and purity of the beer. The can package in a white tone is elaborately decorated with the line drawings of malt, hops and water ripples, giving consumers a panoramic understanding of the premium brewing materials of the pure malt draft beer.
- Team Members
- Dong Yan
Weixi Zhou
Yu Zhai
Hu Pan
Jess
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