Gojaming Ambalaža za sok by Qichao An is a highly esteemed winner of the very prestigious 2023 Гвоздена награда A' Design Award in Дизајн паковања Competition Category.
ГвозденаПаковање· 2023
Gojaming Ambalaža za sok
by Qichao An
Client: Mornice Brand Design
Гвоздена награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #144508The Design
About Gojaming Ambalaža za sok
Gojaming je dizajn ambalaže za liniju svežih ceđenih voćnih sokova. Ambalažu čini PET boca sa nalepljenom etiketom, dimenzija 70 mm širine, 35 mm dubine i 200 mm visine. Elementi Gojaming logotipa su uvećani i korišćeni kao glavni vizuelni motiv cele ambalaže, čime se formira jedinstveni brend identitet. Linija proizvoda ima tri ukusa, a svakom ukusu je dodeljena drugačija boja koja odgovara pripadajućem voću. Boje i voćni elementi pomažu potrošačima da brzo prepoznaju svaki ukus.
The Recognition
About the Гвоздена награда A' Design Award
Gojaming Ambalaža za sok је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Gojaming Ambalaža za sok буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Gojaming Ambalaža za sok заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Extract the elements of Gojaming's logo to expand the application again, and use this as the main vision of the entire package to form a unique visual identification symbol to achieve the unity of the brand's visual chain.
- Dimensions & Packaging
- Width 70 mm x Depth 35 mm x Height 200 mm
- Tags
- Branding, Packaging,Juice,Colorful,Beverage
- Production Technology
- Label plus PET bottle
- Design Challenge
- How to continue the unique elements of the Gojaming brand and deepen consumers' understanding of the Gojaming brand is an important topic of our design. At the same time, the product has three different flavors, and the choice of color is the focus of our design. All The unity of the visual image of the taste is also the focus of our consideration.
- Research
- Before designing, we did a lot of market research and analysis to understand the appearance and style of other similar competing products, and find the most suitable juice packaging design for Go
jaming. We hope that by continuing the elements in Gojaming's logo, consumers will have a deeper understanding of Gojaming. Brand awareness and understanding. - Inspiration
- The design of the overall packaging adopts the color corresponding to the fruit element as the main color of the packaging, which is easy for consumers to have an intuitive association with the product. The application of the actual fruit element fits the freshly squeezed characteristics of the product, and cleverly combines Gojaming's Logo with the freshly squeezed product. Combine fruit.
- Project Duration
- The project started in September, 2021
- Operation Flow
- The packaging is divided into 3 different colors, corresponding to 3 different fruit flavors. At the same time, the changes of Gojaming's logo elements are applied in the packaging design, which enhances the brand's communication and memory.
- Image Credits
- Designer:Qichao An,2021.
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