Qingjiu Pakovanje za vino by Shenzhen Jinjia New Smart-pkg Co., Ltd is a highly esteemed winner of the very prestigious 2023 Сребрна награда A' Design Award in Дизајн паковања Competition Category.
СребрнаПаковање· 2023
Qingjiu Pakovanje za vino
by Shenzhen Jinjia New Smart-pkg Co., Ltd
Client: Shenzhen Jinjia new Smartpackaging co.,Ltd
Сребрна награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #144519The Design
About Qingjiu Pakovanje za vino
Qingjiu je dizajn pakovanja kreiran za vino namenjeno ženama. Boca je izrađena od stakla, a spoljašnja kutija je dorađena tehnikom foliotiska. Oblik boce inspirisan je ženskom figurom i prenosi plemenit i elegantan karakter koji se oslanja na istočnjačku i zapadnjačku kulturu. Dinamična tekstura na gornjem delu boce u kontrastu je sa glatkim donjim delom. Struktura kutije podeljena je zakrivljenim linijama koje podsećaju na telo. Kutija je visoka 300 mm, dugačka 120 mm i široka 115 mm. Pakovanje se otvara sa prednje strane, a zatvarač se odvrće.
The Recognition
About the Сребрна награда A' Design Award
Qingjiu Pakovanje za vino је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Qingjiu Pakovanje za vino буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Qingjiu Pakovanje za vino је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design of the bottle shape is inspired by the noble and elegant temperament of Eastern and Western women. The dynamic texture of the upper part of the body, which contrasts with the lower part of the body, also adds to the dynamic beauty of the whole bottle. The box structure is segmented by female body curves, leaving space for consumer’s imagination. Abstract techniques are applied to express a noble and elegant woman.
- Dimensions & Packaging
- The box is 300mm high, 120mm long and 115mm wide.
- Tags
- Women, whisky, bionic, elegant, packaging
- Production Technology
- The bottle is made of glass and the packaging is foil stamped.
- Design Challenge
- The challenge is how to enhance the special attribute of women's wine through product styling or visual characteristics, and use modern craftsmanship design and culture to bring female consumers an exclusive experience.
- Research
- This design is mainly based on the scarcity of women's wine on the market, and considers two issues: one is how to design exclusive product packaging with distinctive female attributes, and the other is how to break through the visual characteristics and make the product stand out on the market.
- Inspiration
- Qingjiu is a kind of wine for ladies. The bottle shape is inspired by the figure of female, conveys the noble and elegant temperament of women, and integrates Eastern and Western culture and Chinese wine culture. The bottle shape and flat pattern are treated with abstract art, leaving consumers endless imagination space to show the unique charm of women.
- Project Duration
- The project will be started in Shenzhen in April 2022, completed in August 2022.
- Operation Flow
- Open the package from the front and unscrew the bottle cap, bringing consumers a different experience.
- Team Members
- Chairman:Huang Hua
General Manager:Yang Mingyu
Design Manager:Xie Yi
Designer:Lang Xuejiang
three-dimensional:Wu Junjuan
Designer:Cheng Tiansheng
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