Spectrum Ilustracija by Arata Yokoyama is a highly esteemed winner of the very prestigious 2023 Бронзана награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
БронзанаГрафика· 2023
Spectrum Ilustracija
Client: Arata Yokoyama
Бронзана награда A' Design Award Winner in Графика Category
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- Verified Award Winner
- Verify Award Status for #144936
The Design
About Spectrum Ilustracija
Spectrum je digitalna ilustracija koja prikazuje japansku uličnu modu u stilu japanskog animea. Delo izbegava fotorealizam i primenjuje žive boje na ravan način koji ipak deluje optički prirodno. Pozadina predstavlja neonska svetla Tokija, sa oblicima koji su hrabro pojednostavljeni radi postizanja oštrog, ravnog i sjajnog efekta. Elementi zapadnjačkog grafičkog dizajna kombinovani su sa japanskom karakternom ilustracijom. Spectrum je nacrtan pomoću programa Adobe Photoshop CC. Namera je da stil bude jasan publici kako unutar tako i van Japana.
The Recognition
About the Бронзана награда A' Design Award
Spectrum Ilustracija је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Spectrum Ilustracija буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Spectrum Ilustracija сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This work depicts Japanese street fashion in the style of Japanese anime.
Such motifs are popular in Japanese illustration, but this work is unique in that it defies photorealism and uses vivid colors in a flat, yet optically natural-looking manner.
The background represents the neon lights of Tokyo, and here, too, the form is boldly deformed in pursuit of a sharp, flat, yet luminous expression. - Dimensions & Packaging
- 8000 x 5678 pixel, 400dpi, RGB
- Tags
- street fashion, anime, character design, japanese illustration, vivid color
- Production Technology
- Drawing with Adobe Photoshop CC
- Design Challenge
- In order to convey the goodness of a particular thing, I must first like it myself.
In order to use street fashion as my subject matter, I focused on improving my sense of style by experiencing and wearing it myself.
I also devoted myself to researching painting styles that would convey the good looks equally to both Japanese and foreign audiences.
To compose the picture with flat surfaces, not lines. He used vivid colors, but kept the entire picture in harmony. And at the same time, to make the characters look cool and cute in a Japanese way. - Research
- A study of street fashion in Japan and abroad. Collect snapshots, purchase actual items, and wear them myrself to deepen understanding of function and design.
Research on drawing techniques. Challenged to fuse Western graphic design with Japanese character illustration. Strived to find a balance between deforming the form and color of objects while maintaining the cool, cute, and liveliness of the characters. - Inspiration
- Today, fashion based on techwear and designs using vivid colors are global trends.
Japanese street fashion and illustrations are also in that trend, but they also have their own unique characteristics.
I analyzed the coincidences and differences between them and aimed to visualize them.
Japanese people will find this illustration foreign. Foreigners may feel it is Japanese.
This in-between state is the expression I pursued. - Project Duration
- This work was created in 10 hours on September 20, 2020, and published on Twitter, pixiv, and other social networking sites that day.
- Operation Flow
- Suggestions about the affinity between street fashion and the neon streets of Tokyo and how cool it can be.
Especially in Japan, when proposing a fashion style to an audience, it is more effective to use characters, deformed and idealized visuals rather than photo-realistic ones.
And it is also effective when introducing Japanese culture to people outside of Japan. By incorporating elements of Western graphic design, we aimed to create visuals that would be easy for them to understand. - Image Credits
- #1: Illustrator NaBaBa, Private Work, 2020.
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