Сребрна Паковање · 2023
Dukang Liquor Ambalaža za flašu žestokog pića
by Tiger Pan
- Сребрна награда A' Design Award 2023 in Паковање
- CLIENT: Luoyang Dukang Wine Group Co., Ltd
- Estimated Number of Design Views: 32,379
- Verification code CC81A52577 · Verify this award
Colors
About Dukang Liquor Ambalaža za flašu žestokog pića
Dukang Liquor je dizajn ambalaže za kineski baiđiu. Flaša je oblikovana odozgo nadole tako da formira apstraktni profil Cao Caoa, istorijskog vojnog stratega i pesnika čiji je stih dao ime brendu. Zatvarač podseća na pokrivala za glavu zvaničnika iz perioda nakon dinastije Han, a telo flaše je izvajano poput odore, što ujedno omogućava stabilan hvat. Umesto keramike, uobičajene kod sličnih brendova, korišćeno je staklo, čime površina dobija sjaj i teksturu. Spoljašnja kutija ukrašena je vektorskom slikom Luojanga, drevne prestonice.
About the Сребрна награда A' Design Award
Dukang Liquor Ambalaža za flašu žestokog pića је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Dukang Liquor Ambalaža za flašu žestokog pića буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Dukang Liquor Ambalaža za flašu žestokog pića је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Press Kit
- Unique Properties
- It is said that Du Kang is the first Chinese winemaker in history, so it widely refers to Chinese Baijiu. To use an exchange story to reflect this bottle of Baijiu, the whole bottle is shaped from top to bottom to form a historical figure, Cao Cao. The outside of the box is decorated with a vector painting of the ancient capital Luoyang, also the city of the brand owner.
- Dimensions & Packaging
- Bottle size: 294mm x 88mm
- Tags
- Chinese Baijiu, wine, Bottle, High End, Tiger Pan
- Production Technology
- The glass material will differentiate the wine from its competitive brands, which are usually packed in ceramics. Bottled in glass, the gloss and texture are upgraded on the surface.
- Design Challenge
- The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. Outer of the box is decorated with a vector painting of the ancient capital of Luoyang, which is now also the brand owner’s city. As a socializing media, Dukang Baijiu is bringing back a part of history and telling it in a modern visual language.
- Research
- The new packaging design bings the ancient culture of Chinese wine into modern people, and hopes to communicate with the world.
- Inspiration
- The inspiration comes from the name of the brand Dukang. It is from a line of the poet, Cao Cao from Three Kingdoms. He was a great and vital millitary strategist in history, still admired by many in modern society. The bottle is shaped into an abstract profile of him.The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding.
- Project Duration
- The project lasts 4 month, designed in Shenzhen.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Patents
- Tiger Pan
- Image Credits
- Tiger Pan
