Dedao Focus7 Čitač e-knjiga — аутор William Volcoff and Yawei Zhang

Дизајн Dedao Focus7 Čitač e-knjiga аутора William Volcoff and Yawei Zhang је високо цењени добитник веома престижне награде 2023 Бронзана награда A' Design Award у категорији такмичења Дизајн дигиталних и електронских уређаја.

БронзанаПотрошачка електроника· 2023

Dedao Focus7 Čitač e-knjiga

аутор: William Volcoff and Yawei Zhang

Клијент: Dedao (Tianjin) Culture & Communication Co., Ltd.

Добитник награде Бронзана награда A' Design Award у категорији Потрошачка електроника

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Боје

Дизајн

О дизајну Dedao Focus7 Čitač e-knjiga

Dedao Focus7 je čitač e-knjiga napravljen za čitaoce koji cene osećaj štampane knjige. Okvir je izrađen od aluminijumske legure oblikovane CNC obradom, a eloksirana površina je otporna na klizanje, habanje i koroziju. Oblik podseća na presavijenu stranicu, poznati gest koji se koristi za pauziranje čitanja. 7-inčni E Ink ekran ima staklo sa anti-refleksnim slojem i premazom otpornim na otiske prstiju. Težina od 210 grama bliska je težini džepne knjige, a balansirana konstrukcija smanjuje opterećenje zgloba ruke. Pakovanje je bez mastila, bez plastike i napravljeno je od razgradive celuloze.

Признање

О награди Бронзана награда A' Design Award

Dedao Focus7 Čitač e-knjiga је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Dedao Focus7 Čitač e-knjiga буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Dedao Focus7 Čitač e-knjiga сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.

Иза дизајна

Комплет за медије

Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.

Јединствене карактеристике: Focus 7 eReader aims at book enthusiasts seeking meaningful aesthetics in their products.
Focus 7 eReader reconnects you with the pleasure of holding a paper book. Subtle elements in the design symbolize this connection and leverage the overall reading experience.
Димензије и паковање: Screen: E Ink with 300 ppi / Antigloss TP glass top + anti finger print coating,
Specs: USB Type-C / Quad Cortex-A55 at 1.8GHz / Android 11 / 2GB RAM + 64GB ROM
eReader Weight: 210 grams
eReader size: 159*140.7*10 mm
Packaging size: 16.5 x 18.5 x 3 cm
10 weeks battery on sleeping mode.
3.5 days battery on full use.
2 weeks battery with 1h use per day.
Ознаке: ereader, tablet, book, eInk, CNC, aluminium,
Технологија производње: The whole frame is made of aluminium alloy using CNC processing. The anodized surface is anti-slippery, wear and corrosion resistant. The fully integrated structure places the centre of gravity inclined to the hand-held side, greatly reducing the wrist pain of long-term use.
The 7-inch screen -mimicking pocket-book size- is ideal for students, office workers and regular readers. It boasts a double coating to prevent fingerprint residue and reduce environmental reflection. The ultra-thin glass backboard is anti-slippery, durable and provides similar tactile feedback as paper.
The entire ink-free and plastic-free packaging is made of degradable pulp grouting process. It is environmentally friendly, and degradable. The eReader weighs like a pocket book (210grm) to enhance further the reading experience.
Дизајнерски изазов: Our key creative challenge was to differentiate our design without losing on the ergonomics. eReader are usually very sleek and minimalist in their design language. We didn't want to add decorative elements yet we wanted to add elements to visually connect to the universe of books. Traditional books have a tactile sensuality when flipping through pages, these lines created by each pages are our common memories framing the entire reading experience. We kept these lines to give extra tactile feedback to Dedao readers.
Истраживање: Our research process was rather traditional and down-to-earth to match our client's basic understanding of design. Pushing too much innovation would have scared off their marketing team and alienated their engineers against our design intentions. We worked closely with their production team to solve any potential production issues.
The Covid19 situation in China didn't really help us to meet face-to-face and set-up well organized interviews with group users. We had to change plans due to the massive lock down in Shanghai. We organized online questionnaires through Dedao massive online network to target 3 millions of their users and get some key insights regarding daily usage, key issues with current tablets and key advantages of competitors. To get useful insights, we decided to reach out to people using e-reader from competitors as well as users of Dedao tablets. It was very obvious to see the differences between users and where their needs matched.
Инспирација: Folding a page or the whole book is one of the most usual gesture we do while pausing our reading. The shape of a folding book represents this on-going process put on hold. It is also an invitation to restart the reading, a visual trigger to bring us back to a different world.
Трајање пројекта: The project started in November 2021 in Shanghai and finished in April 2021 in Shenzhen after final confirmation with all production sites and suppliers. The eReader is going to be launch this October 2022 in China during Dedao annual conference and will be available from November 2022.
Ток рада: On/Off button to start. Full touch screen to navigate the various menus and settings. Screen back light could be changed to adjust night reading situation.
Патенти: Patent Pending. Patent No 202230506231.5. Dedao (Tianjin) Culture & Education Co., Ltd.
Чланови тима: William Volcoff, Yawei Zhang, Shuangtian Lu, Bastien Henry, Yiming Zhou, Xiaosong Wu, Xilun Cao