Effortless Dizajn ambalaže by E2W Studio is a highly esteemed winner of the very prestigious 2023 Сребрна награда A' Design Award in Дизајн паковања Competition Category.
СребрнаПаковање· 2023
Effortless Dizajn ambalaže
by E2W Studio
Client: E2W Studio
Сребрна награда A' Design Award Winner in Паковање Category
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- Verified Award Winner
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The Design
About Effortless Dizajn ambalaže
Effortless je dizajn ambalaže za brend personalizovane nege kose. Brend nudi više od 300 preciznih rešenja za negu kose zasnovanih na tipu kose, životnom okruženju i navikama stilizovanja. Ambalaža nosi samo funkcionalne informacije, raspoređene u jasnom vizuelnom redosledu, tako da su funkcija i izgled objedinjeni. Logotip koristi humanistički sans serif font, a simbol spaja slovo E sa preciznom linijom razmere. Varijabilni sistem mreže zasnovan na odnosu 1 prema 1,414 usmerava svaki raspored. Svako pakovanje ima dimenzije 52 mm širine, 52 mm dubine i 190 mm visine.
The Recognition
About the Сребрна награда A' Design Award
Effortless Dizajn ambalaže је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Effortless Dizajn ambalaže буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Effortless Dizajn ambalaže је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Effortlesss is China's first precise customized hair-care brand. In order to meet the personalized needs of hair care, the brand starts from the characteristics of the hair of Chinese, based on domestic soil, climate, and environment for many years of careful research and development. Therefore it offers more than 300 customized and precise hair care solutions for consumers of all hairstyles, living environments, and styling habits.
- Dimensions & Packaging
- Width 52mm x Depth 52mm x Height 190mm
- Tags
- Oriental Aesthetics, Natural, Conflict, Reconcile, Accurate
- Production Technology
- The font used for logo is Humanist sans serif. It is modern and simple, like the Sans serif typeface, and also has the soft beauty of changing serif body lines, which is very in line with effortless's brand style.
The brand symbol combines the initial letter E with the precise scale line, combining the brand name with the brand concept. - Design Challenge
- The ratio is taken from the "Fang Wu Xie Qi" in eastern culture, that is, we often say that there are squares in a circle and there are circles in a square. Statistically, it is 1:1.414. Compared with the western golden ratio, the eastern ""Fang Wu Xie Qi" is also known as the silver ratio. The use of this proportion is also to contain the Oriental aesthetics in the design.
- Research
- Oriental aesthetics give people an indescribable feeling, and we try to make this feeling rational with the brand initials "E" and "L" as the format, using a multidimensional and variable way to build a set of a variable grid system.
The brand can change the layout proportion according to the actual design requirements, and the variable grid system can effectively solve the problem of brand visual systematization. - Inspiration
- Each information on the product is functional which is to make explanations. In the case of not adding any decorative information, the functional information is processed and a reasonable visual moving order is laid out, which completes the solution of information as function and function as aesthetics.
Data algorithms and natural essential oils, consistent with data schemes and natural formulations, both conflict and reconcile. - Project Duration
- The project was completed in 2021.
- Operation Flow
- Function equals aesthetics is the core concept of the internationalism style. Under the Oriental context, exploring the internationalism style with an Oriental sense is key to this project.
- Image Credits
- N/A
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