Dagang Block Графика Окружења by Youking Design is a highly esteemed winner of the very prestigious 2023 Гвоздена награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
ГвозденаГрафика· 2023
Dagang Block Графика Окружења
Client: Dagang Block
Гвоздена награда A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #146590The Design
About Dagang Block Графика Окружења
Да би дизајн био што више у складу са навикама града и људи, дизајнери непрестано истражују различите сцене, посматрају понашање људи у окружењу и слажу ефективне шеме дизајна: слика аутобуске станице, станице, бунар. покривачи, простори за пушење, саобраћајне баријере итд. Из перспективе посетилаца, врши се дубинска анализа како би се разумеле карактеристике локалне индустрије. У сваком детаљу града, индустријска култура изражена просторним окружењем је у потпуности приказана како би побољшала посетиоце' свемирско искуство.
The Recognition
About the Гвоздена награда A' Design Award
Dagang Block Графика Окружења је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Dagang Block Графика Окружења буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Dagang Block Графика Окружења заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project is a new urban construction, with many infrastructure being built. The designer hopes to optimize the visual image of the city through a perfect visual system, while applying this visual image to various detailed facilities in the city, such as bus stops, stop posts, floors, manhole covers, etc., to provide a better visual effect for the entire city. He also attempts to re optimize various urban details in the design, achieving a more high-quality use effect.
- Dimensions & Packaging
- 7500mm(L) x 6000mm(W) x 2000mm(H)
28000mm(L) x 3000mm(W) x 3650mm(H)
1800mm(L) x 140mm(W) x 3200mm(H)
150mm(diameter) x 2mm(H)
700mm(diameter) - Tags
- Urban Detail Experience Design, Signage, Graphic, Vision, Logo Design
- Production Technology
- Stainless steel, Paint baking process
- Design Challenge
- Due to the new urban construction, there is no underlying urban culture. Based on the definition of the area, in order to make the design more consistent with the city and people's usage habits, designers constantly explore various scenarios, observe people's behavior in the environment, and comb out effective transformation plans for travel: convert images into patterns, and apply them to the city.
- Research
- Urban detail experience design is a new design concept created by designers who have summarized their own advantages and specialties in years of research. It is a design method for the overall visualization and functionalization of all details of the city in the process of urban construction and transformation. It aims to enhance the detailed experience of each city, thus enriching the visitors' visiting and using experience, and continuously conveying and continuing the urban culture and human characteristics in the form of experience.
- Inspiration
- Dagang Block is a component of Nansha District, Guangzhou, and is defined as an intelligent manufacturing base during the construction of the new city. Combining intelligence, cloud technology, and the ocean and flower sea streamers that echo Guangzhou Nansha, we have designed a logo that meets the definition of its new city, and extended auxiliary environmental graphics to apply them to various facilities and equipment in the urban area, optimizing the visual image of the overall urban area, and improving the environmental visual effect of the project.
- Project Duration
- The project was designed in Shenzhen in May 2022.
- Operation Flow
- Setting up new public facilities through the image system can enhance the visitors' sense of environmental experience and create a deeper impression on the urban environment. Combine the improvement of people's livelihood facilities, municipal facilities and image system to save costs and improve the regional image.
- Team Members
- Designer: Zhong Cheng, Designer: Lang Shangfei, Designer: Feng Kexin
- Image Credits
- Photo # 1: Photographer Lang Shangfei, Zhong Cheng, 2022.
Photo # 2: Photographer Lang Shangfei, Zhong Cheng, 2022.
Photo # 3: Photographer Lang Shangfei, Zhong Cheng, 2022.
Photo # 4: Photographer Lang Shangfei, Zhong Cheng, 2022.
Photo # 5: Photographer Lang Shangfei, Zhong Cheng, 2022.
Video Credits: Zhong Cheng, 2022
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