Golden Cat Пиво by Jin Zhang is a highly esteemed winner of the very prestigious 2023 Гвоздена награда A' Design Award in Дизајн паковања Competition Category.
ГвозденаПаковање· 2023
Golden Cat Пиво
by Jin Zhang
Client: InBev jinlongquan beer (Hubei) Co., Ltd
Гвоздена награда A' Design Award Winner in Паковање Category
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- Verified Award Winner
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The Design
About Golden Cat Пиво
Ово је пиво за ноћну конзумацију. Дизајнер је као главну слику за дизајн одабрао мачку коју потрошачи веома воле, тако да пиво може брзо да успостави емоционалну везу са потрошачима уз повећање интимности. Истовремено, мачка која воли ноћне активности је веома конзистентна са позиционирањем овог вина у времену потрошње (ноћној потрошњи). Коначно, дизајнер је користио и класичне европске шаре за декорацију, чиме је цела етикета пива била пуна деликатеса.
The Recognition
About the Гвоздена награда A' Design Award
Golden Cat Пиво је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Golden Cat Пиво буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Golden Cat Пиво заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a beer for night consumption. The designer uses the image of "cat" as the main body for packaging design, which not only conforms to the time orientation of night onsumption, but also brings a sense of intimacy to people, enabling this product to quickly establish a connection with consumers. At the same time, classical European patterns are used for decoration, making the overall design more refined.
- Dimensions & Packaging
- Width 58mm x Depth 58mm x Height 188mm
- Tags
- Jinlongquan Beer , Golden Cat Beer, Wuhan Sanbu Brand Design, Beer Packaging Design, Zhang Jin
- Production Technology
- Glass bottle sticker
- Design Challenge
- The challenge of this beer packaging design is to balance the size relationship between the main image of "cat" and the product name and brand name, so that people can not only look friendly at a glance, but also clearly see the brand and product name. At the same time, "cat" also needs to have a lot of details, and the entire label needs to have a sense of quality, which is presented on the label which is not too large.
- Research
- The competition in the beer market is very fierce. Simply emphasizing the beer quality is not enough to impress consumers. At this time, designers need to think more from the emotional level. How to make consumers feel friendly and quickly establish emotional connection with consumers is the most important. Therefore, based on this product consumed at night, The designer selected the "cat" that is kind and active at night as the main image for creation.
- Inspiration
- This beer is exclusively for night drinking. The most active time of "cat" is in the evening, which is very consistent with the consumption scene time of the product; At the same time, more and more people keep cats, and take "cats" as emotional sustenance partners. "cats" can make people feel cordial. Thinking from the above two aspects, the designer used the image of "cat" as the main image to design.
- Project Duration
- The project will be started in Wuhan, China in October 2022, completed in Wuhan, China in December 2022, and sold in Hubei, China in January 2023.
- Operation Flow
- Nowadays, people's living standards are increasing, but they are becoming more and more lonely. More and more people start to keep cats and take "cats" as their emotional sustenance partners. This beer uses "cats" as its main image to create, which can quickly establish emotional connection with people and make products quickly enter people's hearts.
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