Digital Human Platforma za prenos uživo by Baidu Online Network Technology Beijing

Digital Human Platforma za prenos uživo by Baidu Online Network Technology Beijing is a highly esteemed winner of the very prestigious 2023 Сребрна награда A' Design Award in Дизајн мобилних технологија, апликација и софтвера Competition Category.

СребрнаМобилни· 2023

Digital Human Platforma za prenos uživo

by Baidu Online Network Technology Beijing

Client: Baidu Online Network Technology. Beijing

Сребрна награда A' Design Award Winner in Мобилни Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About Digital Human Platforma za prenos uživo

Digital Human je platforma za prenos uživo izgrađena na tehnologiji veštačke inteligencije. Platforma podržava kreiranje digitalnih ljudi, izgradnju sobe za prenos uživo i interakciju između čoveka i računara. AI voditelji emituju neprekidno dvadeset četiri sata dnevno, čime se uklanja potreba za osobljem na licu mesta i fizičkim studijima. Izgled svakog voditelja može se prilagoditi tako da odgovara identitetu brenda. Raznovrsne virtuelne scene smanjuju troškove izgradnje i predstavljaju atribute proizvoda i koncepte brenda. Cilj je smanjenje troškova i složenosti prenosa uživo.

The Recognition

About the Сребрна награда A' Design Award

Digital Human Platforma za prenos uživo је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Digital Human Platforma za prenos uživo буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Digital Human Platforma za prenos uživo је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a new live broadcast platform, relying on AI technology to realize digital human production, live room construction, human computer interaction. With full time digital human automatic live, it aims to reduce operating costs and difficulty of live broadcasting, eliminate manpower and site restrictions. Al anchors continuously broadcast live for 24 hours a day, providing effective help to increase GMV and fan stickiness.
Tags: Live broadcast platform, AI anchors, Automatic live
Production Technology: Relying on AI cloud rendering, computing power and digital vision technology, the framework paradigm of AI broadcast room is constructed. By creating AI anchors with real feelings and customizing unique brand IP with expressive features, multimodal intelligent interaction can be realized. Diversified live scenarios reduce construction costs and build rich content forms to improve transmission efficiency.
Design Challenge: Thanks to AI cloud rendering, computing power and digital vision technology, it helps audiences get real live broadcast experience, fully integrate into the atmosphere of live broadcast and become participants in live broadcast through the construction of expressive brand IP, multimodal intelligent interaction, and panoramic display of diversified live broadcast scenes. The live fully completes the practice from human consciousness in the virtual dimension.
Research: With the further development of Internet technology, the webcast users continue to rise, and the webcast industry has a huge market development space. However, there are many drawbacks of traditional live broadcasting, like the uneven level of anchors, the long gap period of live broadcasting, live broadcasting venues and operating personnel costs. To solve such pain points, AI livestreaming emerges to help the transformation and development of the new era economy with intelligent solutions.
Inspiration: The development of the epidemic and the maturity of technology accelerate the production and delivery of online digital content. The multidimensional integrated development trend of global economy, market and commodity has helped the digital transformation of the live streaming industry, and accelerated the rapid development and commercial realization of the digital live streaming industry.
Project Duration: Live on Baidu App in December 2022
Operation Flow: According to aesthetic preferences and brand images, it supports customization of AI anchor image to form an unique brand IP. With mild attitude and real performance, it provides a real view through fun, emotional and intelligent interaction mode. The diversified live scenes quickly realize the intelligent output of scene language, commodity sales, marketing activities, etc., present product attributes and brand concepts, and enhance theme substitution and the attraction to audience.