Baidu Life Mobilna aplikacija by Baidu Online Network Technology Beijing

Baidu Life Mobilna aplikacija by Baidu Online Network Technology Beijing is a highly esteemed winner of the very prestigious 2023 Бронзана награда A' Design Award in Дизајн мобилних технологија, апликација и софтвера Competition Category.

БронзанаМобилни· 2023

Baidu Life Mobilna aplikacija

by Baidu Online Network Technology Beijing

Client: Baidu Online Network Technology. Beijing

Бронзана награда A' Design Award Winner in Мобилни Category

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Colors

The Design

About Baidu Life Mobilna aplikacija

Baidu Life je mobilna aplikacija dizajnirana kao platforma za upoznavanje sa karijerama. Baidu Life kombinuje inteligentnu tehnologiju, simulaciju zanimanja i offline vodiče kako bi pomogla korisnicima da se upoznaju sa različitim profesijama. Strukturirano znanje o zanimanjima predstavljeno je kroz imerzivne onlajn simulacije i interaktivne igre. Korisnici mogu da vežbaju nove profesionalne veštine dok istovremeno upoznaju karakteristike svakog zanimanja. Virtuelni partneri analiziraju preferencije korisnika i nude personalizovan sadržaj. Platforma smanjuje vreme potrebno za pretragu informacija o karijeri.

The Recognition

About the Бронзана награда A' Design Award

Baidu Life Mobilna aplikacija је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Baidu Life Mobilna aplikacija буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Baidu Life Mobilna aplikacija сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Baidu Life is a career experience platform that integrates various forms of intelligent technology, career simulation and offline tutorials, and its significance is to help users break the barriers of career information in a more convenient and intelligent way by providing immersive career simulation experience, and easily obtain real feelings and information related to different occupations.
Tags: Immersive career experience, career simulation, career planning
Production Technology: Relying on intelligent technology career database and Baidu Big Data platform, Varied Life helps users understand related career characteristics through highly immersive online career simulation experience and interactive game plan, so that users can understand and decide the future or next career development direction in a relaxed and happy way.
Design Challenge: Different from the traditional single way, Baidu Life provides users with a comprehensive form of online career experience in a more intelligent way. Its advantages lie in that the experience process is more fun, the feeling is more real, the information source is more reliable, and the personalized needs are met, so as to help and guide users to explore more career possibilities.
Research: Baidu Life provides a brand new way of career experience, giving users real career experience, reducing the time cost and human cost of information screening for users, and helping users to expand their future development direction. With Baidu's continuous investment, Baidu Life can contribute value in more fields such as medical, education and public services.
Inspiration: At present, it is recognized that there are 20,000-30,000 occupations in the world. In the face of such a large number of occupations and complex occupational information, it is difficult to truly understand the connotation of different occupations by relying on personal experience and experience. We need more professionals with professional knowledge in the industry to help users deepen their cognition of various occupations
Project Duration: Development and Beijing in July 2020, online in Beijing in September 2020.
Operation Flow: The platform provides structured occupational knowledge information, and users who can master new vocational skills through online simulation practice while experiencing occupational characteristics can interact with the created virtual series such as games, chat, dress matching, etc., to obtain more personalized online vocational experience With the help of Baidu's AI intelligent platform, virtual partners learn and analyze users' preferences based on their search habits, thus making them the most understanding friends.
Team Members: Yuan Lu
Yifan Chen
Yujie Shi
Yanhui Yao
Yong Zhang
Siren Zhang
Shuang Li
Yingshan Chen
Songshuai Zhao
Lena Hu
Yang Yu
Xiaolong Che