ReForm Plastic Dizajn brendovskog identiteta by Giang Nguyen is a highly esteemed winner of the very prestigious 2024 Бронзана награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
БронзанаГрафика· 2024
ReForm Plastic Dizajn brendovskog identiteta
by Giang Nguyen
Client: ReForm Plastic
Бронзана награда A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #147036The Design
About ReForm Plastic Dizajn brendovskog identiteta
ReForm Plastic je društveno odgovorno preduzeće sa sedištem u Vijetnamu, posvećeno rešavanju problema plastičnog otpada, unapređenju dobrobiti neformalnih radnika u industriji otpada i promociji kružne ekonomije kroz proizvodnju nameštaja i ploča izrađenih od recikliranog plastičnog otpada. Prepoznatljiva površinska tekstura ReForm Plastic ploča zamršeno je utkana u brendovski identitet. Kako kompanija nastavlja da proizvodi nove ploče, njena biblioteka brendovskih resursa raste i evoluira, stvarajući dinamičnu i jedinstvenu kolekciju dizajnerskih materijala za kreativne poduhvate.
The Recognition
About the Бронзана награда A' Design Award
ReForm Plastic Dizajn brendovskog identiteta је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да ReForm Plastic Dizajn brendovskog identiteta буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. ReForm Plastic Dizajn brendovskog identiteta сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- ReForm Plastic is a Vietnam-based social enterprise dedicated to solving the plastic waste problem, improving the livelihood of informal waste workers and promote circular economy by producing furnitures and boards from recycled plastic waste. The brand identity is built upon the surface texture the plastic boards - so as long as new boards are made, the brand asset library will keep expanding and create a “generative” and cohesive library of design materials to work with.
- Tags
- plastic waste, brand identity, social impact, recycled, furnitures
- Design Challenge
- The creative challenge for ReForm Plastic's brand identity redesign comes from the fast-growing development of the brand. ReForm Plastic opened their first pilot facility in early 2020 and has been expanding rapidly without a cohesive brand identity - this poses the challenge of redesigning without compromising the brand's image in the public eyes.
- Inspiration
- The design inspiration comes from the goal to create an authentic brand identity that resonates with core values of the brand as well as represents the brand products, combined with a thorough observation of the surfaces of ReForm Plastic boards. Once we know what the design should communicate, how it should be communicated, the design process became much more straight-forward.
- Project Duration
- The project was started in July 2021 and finished in October 2021.
- Team Members
- Giang Nguyen
- Image Credits
- Hieu Nguyen
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