Wonderland Fruit Ilustracija za pakovanje by Chia-Liang Lin is a highly esteemed winner of the very prestigious 2023 Бронзана награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
БронзанаГрафика· 2023
Wonderland Fruit Ilustracija za pakovanje
Client: Huzhou University
Бронзана награда A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #147364The Design
About Wonderland Fruit Ilustracija za pakovanje
Wonderland Fruit je serija ilustracija za pakovanje kreirana za proizvode od voća. Ilustracije koriste tradicionalne kineske umetničke elemente, poput paviljona, ždralova i oblaka dobre sreće, kako bi dočarale atmosferu čudesnog sveta. Tonovi boja prate boju svakog voća, tako da se ilustracija i proizvod poklapaju po vizuelnom efektu i stilu. Meki tonovi boja koriste se da povežu tradicionalni i savremeni vizuelni stil. Serija je izrađena u programima Adobe Photoshop i Illustrator, a svaki list ima dimenzije 297 sa 420 milimetara.
The Recognition
About the Бронзана награда A' Design Award
Wonderland Fruit Ilustracija za pakovanje је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Wonderland Fruit Ilustracija za pakovanje буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Wonderland Fruit Ilustracija za pakovanje сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design work uses many traditional Chinese art elements to express the atmosphere, such as attics, cranes and auspicious clouds. In terms of colour tone, the design team discussed and decided to adopt the same colour tone as the fruit for better match the visual effect and style display.
- Dimensions & Packaging
- Width: 297mm x Height: 420mm x Weight: 200gm
- Tags
- Wonderland, Fruit, Wonderland Friut
- Production Technology
- Adobe Photoshop and Illustrator
- Design Challenge
- The most significant challenge was to express our perspectives via visual communication method in illustrations. Therefore, the design team spent a great deal of time studying and finding the way to balance the aesthetic, expression and visual elements at the same time.
- Research
- Wonderland fruit is a display of traditional Chinese art elements integrated into packaging illustrations. This series of works is very beautiful. Meanwhile, soft in colour is integrated into the illustrations composed of Chinese art elements, thereby showing a wonderland atmosphere.
- Inspiration
- The design inspiration comes from the traditional Chinese art style. the design team determined the overall direction through investigation and made design suggestions based on these art style elements. Finally, these traditional and fashionable visual packaging illustration works were created after discussions and revisions with team members.
- Project Duration
- This project was created and completed between July and November 2022 in Kaohsiung City, Taiwan.
- Operation Flow
- This series received a number of positive opinions and were highly acclaimed on many fields. Moreover, numerous people had been touched and they had thought these works will not be forgotten ever.
- Patents
- Copyright©2022 CHIA-LIANG LIN. All rights reserved.
- Image Credits
- Creative Director: CHIA-LIANG LIN
Art Director: CHIA-LIANG LIN
Designer: XI-TING HUANG AND SHENG-ER YU
Illustrator: XI-TING HUANG AND SHENG-ER YU
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