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Blanc Water Идентитет бренда by Harel Koka

Blanc Water Идентитет бренда by Harel Koka is a highly esteemed winner of the very prestigious 2023 Гвоздена награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.


ГвозденаГрафика· 2023

Blanc Water Идентитет бренда

by Harel Koka

Client: Blanc

Гвоздена награда A' Design Award Winner in Графика Category

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Verified Award Winner

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Colors

The Design

About Blanc Water Идентитет бренда

Blanc Water је идентитет бренда креиран за компанију која увози воду из Алпа. Логотип комбинује графички знак алпских планина са типографијом и бојама инспирисаним алпским пејзажом. Дизајнерски језик је чист и доследан, а примењује се на производима компаније и њеним каналима на друштвеним мрежама. Намера је била да се кроз једноставне форме изрази снага и јасноћа. Идентитет даје бренду препознатљиво присуство на тржишту и чини компанију лако препознатљивом.

The Recognition

About the Гвоздена награда A' Design Award

Blanc Water Идентитет бренда је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Blanc Water Идентитет бренда буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Blanc Water Идентитет бренда заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
in order to convey the idea of ​​a brand that imports water from the alps, it was necessary to reflect its essence very strongly with the help of creating a new identity to express superiority and strength. the identity of blanc, in all its details, is related to the presence of the alpine landscape and the colors that arise from it, and therefore a consistent design language was created
Dimensions & Packaging
The logo and the coordinated design will be applied to all the company's objects and on social networks to create a design identity
Tags
campaign, concept, Branding, creative, Luxury, brand identity, Identity, graphic design
Production Technology
The idea was to create the symbol and colors of the Alps to illustrate the brand. A clean and vital graphic sign, perfect for an independent identity
Design Challenge
The need was to create a design language and branding for a company with a vision and high ambitions and to reflect the essence of a global and accessible company with health value, a challenge of identity and simplicity.
Research
The research work was done when all the details about the label were brought into consideration in order to assemble them all back into a creative concept
Inspiration
In this branding you can find the familiar Alps within the logo which combine with the typography and colors in a harmonious way that describe a sublime feeling of superiority as a prominent characteristic of a strong company with high vision and ambitions
Project Duration
The project was designed in December 2022 and submitted in February 2023 in Florence, Italy
Operation Flow
With the creation of a new identity that has a clear, precise, modern and well-characterized design, the brand has a much stronger impact on the consumer and the market, thereby distinguishing itself from its competitors and standing out as a brand with a clear vision that is available all over the world, and as a result, it can be easily recognized and used
Patents
Copyrights belong to Harel Koka, 2023
Team Members
Harel Koka
Image Credits
Freepik source

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